Busy parents, bloggers, entrepreneurs … anyone … listen up! This week I’m interviewing Lisa Tanner. We met in a mastermind group and I’ve seen her freelance writing career take off! She’s done the writing thing, the VA thing, the courses thing … oh, did I mention she had 8 kids!! Talk about super woman.
As a mom of many, Lisa Tanner is skilled at finding order in chaos. She loves helping other moms find ways to minimize their decisions to maximize productivity and live the life they want. When she’s not homeschooling the kids or milking a cow, you’ll find her blogging about balancing diapers and deadlines over at Lisa Tanner Writing.
What’s your elevator pitch. What do you do and who do you help?
Hey! I’m Lisa Tanner. As a mom of eight, I’ve learned the importance of minimizing decisions to maximize productivity. I specialize in helping moms balance diapers and deadlines to find time to live the life they’ve always dreamed of.
Tell us about your business journey.
I left the classroom to homeschool my kids, but the budget grew pretty tight. To help pay off debt and give ourselves some breathing room, I started a freelance writing and virtual assistant business. As my business grew, I kept getting asked–how do you do it with that many kids?
So I wrote a course sharing all my secrets, and am beginning to refocus my site around that central topic. It’s been a learning process, and I’ve definitely made mistakes along the way, but it has been so satisfying!
What do you love most about your business and being an entrepreneur?
I love the flexibility! I don’t have to fill out paperwork when I need to adjust my work schedule to accommodate taking a child to the doctor, or just heading to the park for a picnic. I just do it!
What do you find to be most challenging?
Not getting distracted by all the amazing things–I fight Shiny Object Syndrome, even when I don’t know a thing about that particular object! I have to remind myself to stay focused and pick one new thing to learn/try at a time.
How do you feel mindset has helped or hindered your success?
When I was just starting out, my mindset was a problem. I lacked confidence in myself and kept comparing my growth to people who were putting in full time hours, which I’m not.
While I still struggle with confidence at times, I’ve learned that making comparisons isn’t going to help. In fact, it really slowed me down.
There will always be people who have more time, money, resources, or talent. But if I take my eyes off my own path to focus on them, I’m not focusing on anything I have control over.
How do you market your business and reach new customers/clients? What would you suggest for anyone starting out?
With my recent refocusing, I’m just now figuring this out! I am marketing on Pinterest and Facebook, because that’s where my target audience is.
I’d suggest taking the time to actually develop a persona for your ideal audience.
I’d heard that before, but didn’t think it was something I really needed to do. I figured just winging it would work. But it doesn’t, it just results in a lot of wasted time with very few results! So figure out who you are talking to and make sure your messages are on point!
[clickToTweet tweet=”Figure out who you are talking to and make sure your messages are on point- Lisa Tanner” quote=”Figure out who you are talking to and make sure your messages are on point- Lisa Tanner”]
What is your best piece of advice for entrepreneurs who feel like they’re not quite where they should be in their journey?
Decide to be proactive in your decision making, instead of blindly following “the experts.” Purposefully decide what you have the power to change and don’t fret about what you don’t. Also, don’t jump on a bandwagon because everyone else is! Make sure it’s a good fit for YOU before climbing on board.
[clickToTweet tweet=”Decide to be proactive in your decision making, instead of blindly following ‘the experts.’ ” quote=”Decide to be proactive in your decision making, instead of blindly following ‘the experts.'”]