With soul talks, girl dates and coffee fueling her soul, Raewyn is the founder of Shield Sisters Initiative, an online community for female entrepreneurs seeking support on prioritizing self-love and a positive mindset. Vulnerable and strong are two words often used to describe her. She’s raw and real because being something else is not as much fun!
Raewyn is a mama bear to a strong-willed Warrior Queen toddler and wife to her high school best friend. For over 10 years, Raewyn has mentored girls and women, empowering them to embrace self-love.
“Every woman is a strong woman capable of self-love, self-confidence and achieving the goals in the deepest corners of her heart.”
What’s your elevator pitch. What do you do and who do you help?
I am a self-love mentor for female entrepreneurs building businesses while actively on their self-love journeys.
Tell us about your business journey.
I always knew I wanted to create some type of content for self-love and female empowerment, but I couldn’t figure out how I exactly wanted to do it. I got a degree in journalism with the idea of creating a magazine, only to find myself working as a technology teacher post-graduation. When I had my daughter, we decided I would stay home, but I still needed some sort of income. I put my journalism degree to work with virtual assistance and freelancing. Since high school, I was a blogger, and while working as a virtual assistant I began to build my self-love mentorship business. Last year, two of my best friends and I launched a coaching club. Since then, they have moved on to pursue other things and I’ve morphed the coaching club into a community of women seeking self-love alongside their businesses because you don’t have to hustle 24/7. In fact, when you are actively practicing self-love and self-care, you are more likely to thrive in business. Currently, I have two podcasts, sell motivational products and courses.
What do you love most about your business and being an entrepreneur?
My ability to reach ANYONE anywhere. That is lifechanging for me. I also am REALLY into the fact that I can spend the daytime hours with my daughter and take days off if something happens.
What do you find to be most challenging?
Having a schedule that really works. Currently, my daughter is very clingy. I can’t work until she goes to sleep at night, which cuts into my time with my husband.
How do you feel mindset has helped or hindered your success?
Mindset is everything!! It is more than just having a positive mindset. It’s about truly believing in what you’re doing and that what you are doing will lead toward success, world-change and stability. That doesn’t mean you won’t be in the trenches, but it means that you know the trenches won’t last forever. If you had talked to me at this time last year – I was without any clients. Now, I have an active community of 200 women in my self-love group and more than 5 consistent clients in my virtual assistant business.
How do you market your business and reach new customers/clients? What would you suggest for anyone starting out?
I do a lot of FB groups and word of mouth because that’s what works. I am also trying to do more in-person events. Word of mouth referrals is the best way to get clients, but the others are effective as well. I haven’t had the chance to really dive into ads, although that is on my summer agenda because of the shift in my business and me needing to focus myself before wasting money on ads.
I would suggest being active in FB groups and do a lot of coffee chats! Don’t waste your money on FB ads or Pinterest ads until you have narrowed down what you want to do, so you aren’t wasting money targeting the wrong clients. Morphing and growing in your business is natural, but if you jump the gun you may find yourself doing a 180.
What is your best piece of advice for entrepreneurs who feel like they’re not quite where they should be in their journey?
You are where you need to be. If you feel STUCK on repeat, trust the process. Know that that means you have some lesson you need to learn. Focus your mindset (perhaps that is the lesson you haven’t learned) and know that Rome wasn’t built in a day. You might see overnight successes, but they can fizzle out. Others may seem like overnight successes, but really they’ve been building for years. And of course, do it afraid.
[clickToTweet tweet=”You are where you need to be. If you feel STUCK on repeat, trust the process. -Raewyn Sangari” quote=”You are where you need to be. If you feel STUCK on repeat, trust the process. -Raewyn Sangari”]