Wanda Luthman has her Masters of Arts in both Mental Health Counseling and Guidance Counseling from Rollins College located in beautiful Winter Park, Florida. She has worked as a Licensed Mental Health Counselor, Adjunct Professor, and Hospice Counselor for teens. She’s currently a Guidance Counselor at a local High School. She has self-published 4 children’s books (The Lilac Princess, A Turtle’s Magical Adventure, Gloria and the Unicorn, and Little Birdie). She belongs to the National Pen Women Organization in Cape Canaveral; the Florida’s Writers Association; Space Coast Authors; and Brevard Authors Forum. She presently resides in Brevard County Florida with her husband of 22 years and 2 dogs. Her daughter is away at college, like Little Birdie, she has left the nest. To download a free ebook, visit Wanda Luthman’s website at www.wandaluthmanwordpress.com and follow her on Facebook at https://www.facebook.com/wluthman.
What’s your elevator pitch. What do you do and who do you help?
I’m a children’s author who writes magical, whimsical, adventure stories that entertain children while weaving positive character education messages into the stories such as forgiveness, self-acceptance, perseverance, and personal empowerment.
Tell us about your business journey.
I published my first book in October 2014 and since then I’ve published 3 more books with one more on the way this summer and another one this fall. I promote my books in schools and at fairs and on social media. Recently, I’ve had Independent Bookstores reach out to me to carry my books in their stores with a lot of success in sales reaching Best Seller status in one bookstores’ first month of being open!
What do you love most about your business and being an entrepreneur?
I love being creative and helping kids as well as helping parents and teachers help kids. I especially enjoy the freedom that being an entrepreneur brings.
What do you find to be most challenging?
I find marketing the most challenging because I do not have formal training in business or advertising so I’m learning by the seat of my pants.
How do you feel mindset has helped or hindered your success?
I, at first, didn’t take my book publishing serious as a business and I think that caused me to delay financial success. But, once I started taking it serious, I then had to learn a lot. Fortunately, I’ve met a lot of great people along the way who are willing to share their knowledge with me and support me on this wonderful journey.
How do you market your business and reach new customers/clients? What would you suggest for anyone starting out?
In person is my best marketing. I enjoy meeting people and talking with them. My display table at events draws kids in right away and then once I explain more about myself and my books, people are anxious to buy them. I am on social media but haven’t done any formal advertising there. I’ve listened to some webinars and am getting ready to venture out on that in the near future.
I would suggest that people take their business serious right from the start and learn as much as they can right from the beginning. Of course, reach out to other people locally as well on social media to learn more and network.
[clickToTweet tweet=”I would suggest that people take their business serious right from the start. Wanda Luthman” quote=”I would suggest that people take their business serious right from the start. Wanda Luthman”]
What is your best piece of advice for entrepreneurs who feel like they’re not quite where they should be in their journey?
I think it is to hang in there. It’s not a sprint, it’s a long term race. Be the tortoise and not the hare. Have patience and keep at it. It will all come together if you do quality work and are authentic in your voice.
[clickToTweet tweet=”It’s not a sprint, it’s a long term race. Be the tortoise and not the hare. Wanda Luthman” quote=”It’s not a sprint, it’s a long term race. Be the tortoise and not the hare. Wanda Luthman”]