Time for a change of pace! Today’s interview is with Lilly Moore, who writes about some pretty cool stuff like books, writing and education … and some pretty epic Harry Potter things thrown in there. If you know me personally, you know I’m a Harry Potter and J.K. Rowling fan. So what’s not to love?


Meet Lilly!

Lilly Moore is a 20-year-old mathematics student who spends her free time imagining far-away worlds and writing about them. Check out her blog Moonbeams on the Path for uni anecdotes, stories, fan theories, book reviews, midnight thoughts, chats, quotes, parties and a lot more.




What’s your elevator pitch. What do you do and who do you help?

Hi, I’m Lilly Moore! I run Moonbeams on the Path, a lifestyle/book/writing/education blog, which is basically a safe, calm oasis to come and take a break from the stress of everyday (school/university) life.

Tell us about your business journey.

After watching a lot of Youtubers, I really wanted to start my own channel, but I didn’t want to film myself and writing was more my thing than filming anyways, so I started a blog. At first, like pretty much all bloggers, I didn’t get a lot of views, but I read up on marketing and branding and took courses from the WordPress University and eventually got more and more followers. I also made various social media accounts to advertise my blog further. Nowadays, I am continually adding new features and working on making my blog better. I’ve also recently started a Youtube channel.

What do you love most about your business and being an entrepreneur?

I do honestly enjoy every single aspect of it-planning blog posts, actually writing them, thinking up features and events for my blog, advertising and reading other people’s blogs.

My favorite part is probably reading people’s comments-it makes it feel like my hard work had finally paid off.

What do you find to be most challenging?

I’ve found advertising my blog and actually getting people to find it to be the trickiest part. Back when I started my blog, I didn’t even think about having to do anything besides writing interesting posts, but oh, how different things turned out to be!

How do you feel mindset has helped or hindered your success?

When you start off, blogging can feel quite ungrateful-you don’t get immediate feedback even if you worked hard on your posts. You’ve got to trust that things will develop over time and be patient, while still working hard each day to grow.

How do you market your business and reach new customers/clients? What would you suggest for anyone starting out?

Social media can be a great help. Pick one or two sites to start off with (personally, I’ve found Twitter to be most helpful, but this will be different for everyone) and only move onto others once you are confident with those.

Commenting on other blogs is also very helpful, and so is guest posting.

What is your best piece of advice for entrepreneurs who feel like they’re not quite where they should be in their journey?

Sometimes, things take time. Your blog might not be getting thousands of views each day, but it is growing.

[clickToTweet tweet=”Your blog might not be getting thousands of views each day, but it is growing.-Lilly Moore” quote=”Your blog might not be getting thousands of views each day, but it is growing.-Lilly Moore”]

Also, if you really feel stuck, evaluate your advertising/marketing strategy and make sure that you are putting enough time into that.