As I write this post, we are in the thick of the Coronavirus mayhem. There’s so much uncertainty, and understandably, fear.
Many public places, businesses and schools are shutting down. So what does that mean for entrepreneurs?
Even if your main audience is online businesses who may not have to physically close, things are still going to change. Especially if you have kids who will now be at home with you.
My kids are 9 and 12, and still take up so much time. While they no longer need a snack every 15 minutes, and I’m not refereeing quite as much, they still want to show me things and ask my questions constantly. And I’m okay with that, because I love that they still want me involved. But it does make work a little more difficult.
If you have little ones at home already, or if they will be stuck at home due to the current restrictions, I’m sure you’re facing a very similar situation.
Luckily, you can EFFECTIVELY market your business in as little as 30 minutes a day … if you do it right. Now, this isn’t a “set a timer and just post for 30 minutes” type of plan. You need to lay the foundation first. Once you do that, you can easily market in a short amount of time, and still reach your ideal clients. Which of course leaves you with more time in the day to play games, do activities, kid wrangle, referee, or whatever else your kids might throw your way.
Step 1: Lay the ground work first.
This is so, so important. You have to know what you’re sharing if you want speed market. Because the little time you want to spend needs to be focused.
So step #1 is to get clear on your message. It’s not time for wishy washy content. What do you want people to know? What are you here for? Get super clear on what you believe in and what you teach.
This has multiple benefits. This allows you to know exactly what you’re posting about, and it allows your audience to know as well. When they’re confused on what you teach, they’re much less likely to buy.
Step 2: Know what your audience desires most.
Once you know what you want to share, think about what your audience wants. Where do they overlap? How can you use their desires, their exact words in your content?
This allows you to create specifically for your audience, again, making your marketing time super focused.
Step 3: Get where people already know you.
Where have you been showing up? Where are you already getting some traction? I’d focus on 1 to 2 places, max. When people start recognizing your name, it’s much easier to keep building on that.
Once you know what you’re sharing, who needs to hear it and where you’re showing up, the rest is just showing up. Here’s how I’d do it:
15 minutes during the day: Share your value. Then connect. If you’re on Facebook, search groups where you’re the most active for posts. Do not spend time looking around. Go straight to the search bar. Use your time wisely. If you’re focusing on something like Pinterest, spend your time pinning and growing your audience. You can check for pins that need to be updated too.
15 minutes at night: Create posts for the next day. Use the topics that you teach about. Think about your main message. Tap into the energy of your ideal client. What do they need to hear right now?
Then repeat. Keep showing up with value. And sell. Don’t be afraid to mention your offers. There’s a difference between being spammy and continually just pitching, and leading with value first and mentioning your offers because you know people can really benefit from the.
You can spend a little longer on each thing, maybe do the connection part 2x a day at 15 minutes each. You could still easily market effectively in just an hour a day.
Marketing your business doesn’t have to take long. If you’re clear on your message and your audience and focus your time, you can get in, get out and get it done.