You’ve captured their attention with your headline, now let’s keep it by writing an interesting, attention-keeping introduction.

Your introduction helps set up the blog post. It can tell readers what’s in store and get them excited. Here are a few ways to write a blog introduction that piques readers’ interest and makes them want to keep reading.

Address your reader’s main concern

If your post teaches or helps solve a certain problem, address that problem right from the beginning.

Example:

Do you ever feel like losing weight is impossible?

You’re not alone.

Relate to them

When you tell your readers you have something in common with them,  it makes them feel understood, heard. It helps create a bond that makes them want to hear more of what you have to say.

Example: let’s add on to the previous example

Do you ever feel like losing weight is impossible?

You’re not alone. In fact, I struggled for years, trying diet after diet, getting no where.

Use a statistic

Something shocking or not commonly known. Maybe sure site any references. You can start off with a statistic, or you can even add this to your previous introduction.

Example:

Do you ever feel like losing weight is impossible?

You’re not alone. In fact, 95% of people state they have struggled with losing weight.

(I have no idea if that’s true. I didn’t actually research that.)

Give the reason for your post

Something triggered you to write this post. It could have been something you learned, something that happened to you, something you saw. Whatever it was, share it.

Example:

When I polled my readers about what they most struggled with, I had an idea of what the answers might be.

Boy was I wrong.

Pose a question

A simple way to engage readers right from the beginning is to get them thinking. something like “Have you wondered…?” or “Did you know…? works well for any niche. Really, any question works as long as it gets people thinking and piques their curiosity so they read on.

Example:

Have you ever wondered how your favorite bloggers come up with their best topics?

Use an anecdote

Something funny that happened to you. Something sad. Tell them something that helps them relate to you as a person. Just make sure it relates to your topic.

Example:

I once wrote a blog post that failed so miserably, I thought about giving up.

Use a quote

Something intriguing but not overly used. You want something thought-provoking, but used and abused so much that it’s one of those that everybody knows. This means the epic “Winners never quit and quitters never win” by Vince Lombardi is out. It might be a little more difficult, but search for something new.

Once you get someone to click on your post, you have to keep their attention. A well-written blog post introduction can set up your blog post, give an idea of what is to come and leave the audience wanting more.