blog-brandingYou may be thinking, why does my blog need a brand? Isn’t that for large, well-known companies?

Nope. A brand isn’t just a recognizable name or a logo. Check out this quote:

“A brand is not just a logo, it’s the overall impression and experience you give to your audience and customers. You’re brand expresses your value you provide. It’s you.” – Amy Locurto

Your brand is your overall image. And it’s this image that will represent your blog and become instantly recognizable to readers, even when they’re not on your blog. It’s how you show yourself to the world.

And you know what I mean. Think of your favorite bloggers. You’ve come to know what their site looks like, what types of images they use, the colors they use. If you saw an image on Pinterest from them, you’d immediately know it came from their blog.

It’s because their brand is on point. All the elements of their website work together to create one overall picture that represents them.

Understanding what makes you unique, your personality, the differences you bring, who you are and WHY you’ve chosen to start a blog in the first place is the key to unlocking your brand identity and how you will be visually sharing that brand with the world.

Your brand is your overall image and is an important part of your brand strategy.

And it can be represented in many different ways. Ways that all work together.

Let’s look at the elements of good blog branding.

Color palette. Stick to just a few colors. No more than 3. And these 3 colors should be used throughout your site, but also for your social media channels and images. Look for colors that represent your blog message and what you’re trying to convey to the world.

Here is an overview of what the main colors represent.

colors colors2

Look at color palettes to help you see which colors work well together. Check out Coolers and ColourLovers.

Fonts. Again, pick a couple, and stick to them! Your fonts should be consistent on your blog, your text on your images, your social media headers, etc. Pick complementary fonts, like one script and one Sans Serif. Make sure both your main fonts are easy to read and appeal to your target reader.

The main font families are:


Logo. Logos aren’t just for big companies. Your logo can be an image that represents your blog. It can be used in your header, in social media, as your favicon. It will be a small icon, but a big representation of your blog.

Here are some examples of well-known, recognizable logos:

logoNotice how you immediate know what company these logos represent without seeing their website or name.

So these branding elements don’t just apply to your blog; they extend to social media, guest posts, just about everything you do with your blog. It helps ensure that no matter where you go, readers recognize your content as yours.

The more in sync your branding is, the stronger your image will be. If you change up your brand voice, your brand value and visuals, the more watered down your brand is going to be to your readers. To have a strong memorable impression, you need to be consistent in how you present yourself across the web.