When you think of content, what comes to mind?
Is it blog posts? Website copy? Something different?
The great thing about content is that it can be anything and everything.
Content is basically anything that helps share your message. And when you get strategic about your content, that’s when the magic happens.
That’s when you’re sharing your message and your vision in the right ways, in the right places and with the right people … for your business.
It all comes together beautifully actually.
But one of the first steps of creating content to market your business is to know what types of content to create. Let’s look at 7 types of content that helps get the word out about your business. Choose one, do a mix of a few. Do what feels GOOD and tailor it to your business, your audience and your needs. Okay? Let’s get in to it.
#1 Blog posts
Blog posts may seem so 2010 in a world of livestreams, IG stories and Tik Toks, but blog posts still work … if you do them right!
First of all, why do blog posts anyway? Because they are an excellent way to allow someone new to find you. They may be a long game strategy but blog posts can stand the test of time and will be there when people come looking for information. They’re written for the silent Googlers and the Pinterest stalkers. They can also be shared on LinkedIn.
So it makes sense that your blog posts need to be expert status posts. I mean they need to show your expertise. Teach something new. Give people the why and what they are looking for.
Pay attention to what people are asking and what they are searching for. Address real questions from your real audience. Or at least the real audience you want to have. Use keywords, but don’t over stuff. Use your blog posts to get found, share information that will springboard people into wanting to know more about what you want to say and what you can do for them.
#2 Guest posts
Instead of writing blog post for your own blog, you can write guest blog posts.
Writing expert posts on OTHER websites allows you to take advantage of someone else’s already built audience.
You don’t have to go after the big guns like HuffPo or Forbes, but the key to guest posts is to make sure you’re targeting blogs that have the same target audience you are looking for. And that they have a pretty established following. It’s not going to do you any good if you guest post on a blog that has zero followers.
#3 Roundup posts
These rose to blogging fame a few years back, and while not as popular, they can still bring you a lot of attention and opportunities. There are a few different ways to do them.
One, create a written post of your top … something. Resources, influencers, books, courses. The topic should, of course, benefit your audience. Then, when the post is live, email the people you featured to let them know you includes them and how much you admire them.
Some may share your post with their own followers (because being featured in a list like yours gives them added credibility), which brings more people to your website. Hopefully, those people will have a look around to see who you are.
Even if they don’t share, you’ve gotten on their radar, which could set you up for collabs in the future.
Another way to do a round up post is to do the same thing, but as a social media post, tagging the people you mention.
Lastly, you can pose one question, and reach out to multiple influencers to answer the question. They get a link back to their site, plus more traffic. You also get extra traffic when the influencers who contribute share with their audiences. I’ve done round up posts like this that ended up with thousands of page views.
#4 Social posts
Of course social media posts make the list. Social posts are your ticket to attention and connection with real people and in real time.
But there’s a method to creating social posts as well. They should speak to your target client. They should engage them, get them thinking, and talking. They should inspire your audience and leave them wanting more from you. They should ideally drive them to other pieces of content like your website or your videos, or some product or service you offer.
Like blog posts, these last 3 are great for teaching your audience the hows and whys. They’re just in different formats.
Podcasts are great for people who have audiences that are on the go. Plus, you get the added benefits of indexing your podcast on iTunes and other podcasting sites, introducing you to a much wider audience.
Video is hot right now. It delivers information and allows people to actually see you. They get a good feel for your personality from videos.
An added benefit of livestreaming is the ability to interact with your audience. With Facebook Live, for example, your audience can ask questions and respond to your questions.
#7 YouTube videos
There are over 2 billion YouTube users worldwide. Think about that for a moment. The sheer volume of people searching for things in YouTube is incredible. And if you’re already livestreaming, you can easily take those videos and repost them on YouTube.
If you’re not livestreaming, you have the flexibility and time to record and perfect each video.
Because YouTube is owned by Google, if you use keywords and SEO practices, your YouTube videos can actually show up in Google searches.
Content doesn’t have to look a certain way. You do one thing, lose another. The most important things are to do things that feel good for you and to just keep showing up. All content is compounding and will pay off if you just keep at it.