Of course you do!
So I want to challenge you. If you take action and make changes, you can build a blog that demands attention in just 21 days.
Okay. You ready?
Great! Let’s get started building your better blog!
[bctt tweet=”Let’s get started building your better blog! Take the 21 day challenge!” username=”corinnekerston”]
Day 1: Add a tagline. If it’s not immediately clear what your blog is all about when people first land on your site, make it super clear. There should be no question what your blog is about. Don’t let people go digging around to figure out what you’re all about. Cause most times, they won’t. Check out this post for more on how to write a great tagline.
Day 2: Update your About page. Does your About page speak to your ideal reader? The perfect About page should tell a little about you and why you’re qualified to write this epic blog, but it should also be about your ideal reader. Who they are and what they will find on your blog. If you’re not speaking to your people, update your About page so it does.
Day 3: Find your value. If you’re not clear on what is unique about you and what you bring to the blogging world, figure it out now. Ask yourself, what unique skills and passions do I have? How can I position myself in a way that no one else can? What can I help my readers achieve/do? Find your individual value and make it clear in your site, your blog posts and any products or services you offer.
Day 4: Update your headlines. Are your blog titles attention grabbing? Only about 20% of people who read your headline will click through to read your post. This is why your headlines must be epic – to get more readers, more clicks and more shares. Play around with the CoSchedule Headline Analyzer to improve your headlines.
Day 5: Update your content. Go through your old posts and make sure they are jam packed with value. Everything you write should have a clear lesson or be useful to your readers in some way. Stories are great, but if your posts don’t teach, your blog is merely a journal. If your post doesn’t teach something, tweak it to make sure it does.
Day 6: Proofread your posts. Go back and look for any spelling, grammar or punctuation mistakes. Use these online proofreading tools to help you correct your posts.
Day 7: Brand your images. Do all your blog images flow together? Do they show off your branding? Updating images will take more than a day, but you can get started! Use Canva to create images with your blog URL, colors and logo. Stick to one color scheme and just a couple of fonts to make sure all your images look like they go together.
Day 8: Update your SEO. Are your meta descriptions, tags and image fields all filled out and optimized for keywords and phrases that your audience is searching for? If not, start filling them all out to give you even more SEO juice.
Day 9: Update your blog’s categories and tags. Make sure they are all on topic, then properly tag your posts. Look for any posts that are uncategorized and tag them.
Day 10: Delete or update any broken links. Go through your links and either delete or fix them. You can use a plugin like Broken Link Checker to help you find, and continually monitor, broken links.
Day 11: Deep link your posts. Deep linking, or interlinking, involves linking within your own pages and posts. By doing this, you help the Google bots crawl all your pages and find them easier. Pick keywords in your posts, and hyperlink them to other related blog posts.
Day 12: Create a Pinterest board for your own blog. This makes it super easy for your Pinterest followers to find your latest and greatest post. Create a board just for your blog and put it first in your profile
Day 13: Come up with a blogging plan. What are your goals for your blog? Do you want more traffic, more email subscribers? Make sure your content and your marketing reflect your ultimate goals.
Day 14: Check your analytics. Or set it up if you haven’t yet. You want to see where your traffic is coming from, and what your best posts are. Start sharing your most popular posts even more, and spending more time interacting and sharing on the channels that bring you the most traffic.
Day 15: Set up a regular blogging schedule. Google loves it when you post regularly. And your readers come to know when to expect something from you. If you don’t have a regular schedule set up, set one up now. It can be twice a week, once a week, every 2 weeks … the point is to find a schedule that works for you and your audience, and stick to it.
Day 16: Write a few extra posts. When you get some spare time, write a couple of extra blog posts. Build up a queue so you’re never off schedule, even when you get sick or plain just don’t feel like writing. Cause there will be some days where life just doesn’t want to cooperate.
Day 17: Get consistent on social media. If you’re not doing so already, start prescheduling your social media posts so your account is always active … even when you’re not. Use a tool like Buffer, Hootsuite, Meet Edgar or CoSchedule to help you pre-populate your social media accounts. But don’t forget to get online and interact, comment and thank followers.
Day 18: Write something epic. Write something that gets noticed. Content that gets shared. How do you do this? Start by finding out what’s hot in your niche right now. Visit BuzzSumo’s Content Research tab. Here can you find what’s most shared, trending or what has the most backlinks in your niche. Pick content that gets the most shares, and write something that’s even better. If it’s a top 10 list, create a top 25. If it’s a how-to article, create something that explains it even further.
Day 19: Find industry influencers. Following industry influencers is the start of getting your name out there. Use BuzzSumo (and click on the Influencers tab) and plug in your niche. It will spit back the most influential bloggers in your niche. Start following them social media.
Day 20: Leave comments on other blogs. Now that you’ve started following influencers on social media, let’s go a step further. Pick 10 popular blogs in your niche and start leaving comments on their posts. I’m not talking “great post!” kind of comments. Add to the conversation, leave a tip of your own. Write stuff that gets the attention of not only the blogger, but of their readers.
Day 21: Look for guest post opportunities. Next step after commenting? Look for guest post opportunities! Guest posting will help get your name out there even more, plus earn you tons of high-quality backlinks. Start looking at the blogs you’re commenting on to see if they accept guest authors.
Congrats! You’ve reached the end. By now you should have made some changes that have improved the look, brand and value in your blog.