It feels like there’s never enough time, doesn’t it?
I’m a freelancer. And entrepreneur. A business owner. Whatever you want to call it. But I’m also a wife and a mom. My kids are homeschooled. They go to karate and dance classes.
Between client work, house work and family stuff, there are days where the time just seems to get away from me.
I’m sure it’s similar for you. No matter what you have going on in your day, you’re just as busy as I am.
But there is some good news.
There are things you can do to market and promote your business in a short amount of time. You know, those stolen moments between client calls and before you need to make dinner?
Here are 15 things you can accomplish in just 15 minutes to boost your business.
#1 Revisit your message
What do you want to share with your audience? Has it changed at all since the last time you consciously thought about it?
Even if it hasn’t changed, it’s a good idea to review it every now and then as a reminder. This simple task will help ensure that everything you create shares a cohesive vision.
#2 Email your list an update about you
Email newsletters don’t have to be complicated. Sometimes a simple, personal email is all it takes to connect with your subscribers. Type up a quick email that tells them something you’ve been thinking about, something great that happened, or something you’re working on.
#3 Brainstorm topics
Having a bank of topics will be so helpful for when you need to start creating. If you have 15 minutes, you have time to come up with a list of topics. Use the time to use some spying or market research (learn how to find out what your audience needs to hear from you here), or just content planning and brainstorming (learn how to do that quickly here)
#4 Outline a post
Don’t have time to write a full blog post? Take one of your ideas and create a quick outline. Think of what points you’d like to cover in the entire post.
#5 Do keyword research
As you can see, the parts to creating an entire post can easily be broken up if needed. Not into, SEO? Use the time to create images and schedule your post for publication.
#6 Share it on Pinterest
Once that post is live, share it on Pinterest. This probably won’t take the entire 15 minutes (especially if you have the pin images already created), so use the rest of the time to follow boards and pin additional pins to your boards.
#7 Go live on a topic that teaches
15 minutes is more than enough to go live and riff on a topic! Go back to your list of topics, pick one and just show up. It doesn’t have to be perfect. As long as you’re sharing good content, that’s all that matters.
#8 Upload the live to YouTube or iTunes
Now, take that live and put it on YouTube or iTunes. Add a keyword rich title and description and that’s it! You just diversified your content so even more people can find you, without having to do a ton of extra work.
#9 Write a post that promos a new offer
You know what you’re selling. You know what your audience is struggling with. Use your information to create a killer sales post for your offer.
#10 Visit your groups and answer some questions
Set a timer for 15 minutes. For real. Set that timer. Then get on Facebook and check your groups. Use the search feature to find targeted posts that relate to you and your business. When the timer goes off, you’re done. This is a great way to limit your time on social media or prevent you from getting distracted and falling into the deep pit of endless scrolling.
#11 Follow up with some leads
I’d suggest doing this one weekly. In fact, schedule it in. Each week, take time to go through your emails and messages and follow up with anyone who was interested in working with you. It doesn’t have to be anything too salesy, a simple “Hey, I just wanted to check in” is enough to keep you top of mind.
#12 Reach out to a client for a review
Pen a quick email or message to a former client and ask them to write you a testimonial. If they have previously mentioned how much you have helped them, screen shot it and just ask for permission to use it with their name in your posts and promos. Easy peasy.
#13 Pitch a guest post
This is a great way to get in front of more of your ideal audience. Make a list of people with a similar audience. Double check that they have an active blog. Then craft your pitch. Include something that shows you’ve done your homework on their blog and also some potential topics that you think their audience will benefit from. Then send that email!
#14 Reach out to another entrepreneur to collaborate
Blogging not your thing? That’s okay. You can still collab with others in other ways. Create a course/summit/webinar/ebook/anything together, trade lives or a day posting in each other’s groups, agree to promote each other to your email lists.
Last but not least, take the time to rest. But not in a being lazy sort of way. Use it to reenergize and rejuvenate. Do something for yourself or do some mindset work. When you’re feeling overworked and overwhelmed, you just aren’t performing at optimal capacity. So if you find yourself in go, go, go mode, take the extra time to really just rest and reset your system. You’ll come out of it more focused and even more productive. 03