I’m not sure what that phrase really means.
Basically, it’s where you finally give them what they want to know.
But it doesn’t have to be boring.
Not at all my friend.
And readers, they don’t want it to be boring! That’s a surefire way to lose their attention.
Here are some ways to keep your readers’ interest and help turn readers into dedicated fans.
Vary your content
If you’re not sure of what to write, here are 14 types of posts that help boost your business:
- How-to posts
- News posts
- Case studies
- Staff feature
- Product feature
- FAQ posts
- Should ask questions posts
- Resources or review posts
- Checklists and cheat sheets
- Problems and solutions posts
- Compare and contrast posts
- “Best” posts
- Ask the readers posts
Read more about these types of posts here: 14 Types of Blog Posts That Will Boost Your Online Business
Use bucket brigades
A bucket brigade is an old copywriting tactic that was used to keep people on a sales page. Basically, they are connectors, and their purpose is to get the reader to read on to the next sentence.
Here are some of the most commonly used, but really effective examples:
- Here’s the deal
- Why does this matter?
- What’s the bottom line?
- Here’s the deal
- But there’s a catch
- You might be wondering;
- It gets better/worse
- What’s the real story
- But here’s the kicker
- Want to know the best part?
- That’s not all
- What does this mean for you?
- It’s possible!
- It’s easier than you think
- I’ll show you how
Include a case study
People love real data. Stories of someone who has been there, done that, and succeeded. Include case studies within your content. Don’t forget to include specific numbers, statistics and quotes from the person themselves. The case study can be on one of your clients, blog readers, someone respected in your niche, or even yourself.
Use subheadings and bullet points
I can’t stand a big chunk of text. I’ll admit it, I’m a scanner. I look at the headers or bolded titles to get the main idea of a post. If there are none, I’m out. How can you break up your own content? Use sub-headers to announce each point. Or if you have a list of things, include bullets or numbers.
Images offer another way to break up a lot text, but that can also add to the post. This can be images that enhance the article, a meme that adds some fun or value, an infographic that illustrates your points or a video that helps to explain further.
Wrap it up
Lastly, you want to quickly recap your post and make sure there is a clear takeaway. Tell the readers what they should have learned from reading your post.
Fine tune and edit
Lastly lastly (I was joking with the first lastly) go back, reread and proofread. When you’re done writing, you’re not really done. No matter how great a writer you are, there’s always a chance you will make an error. An error that can’t be caught by spell check. See how close (but so, so far) “defeated” and “defecated” are. Those definitely don’t mean the same thing.
To help you out, here are 6 proofreading and readability tools that will help:
Read more about these tools and how to use them here: Online Proofreading Tools That Will Make You a Better Blogger
Once you’ve attracted attention and kept it with your awesome introduction, you still have to keep their attention long enough to read the rest of your post, the part that delivers all the value. Use bucket brigades to keep them reading, include stats and case studies, break up your content, bring it to a conclusion and proofread and edit before you hit publish.
That’s it! Have any other tips about writing great blog content? Leave a comment and share your best tip.
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