Writing Blog Content That Converts Readers Into Fans

After you’ve enticed them with your headline and hooked them with your introduction, the body of your post is your meat and potatoes.

I think.

I’m not sure what that phrase really means.

Basically, it’s where you finally give them what they want to know.

But it doesn’t have to be boring.

Not at all my friend.

And readers, they don’t want it to be boring! That’s a surefire way to lose their attention.

Here are some ways to keep your readers’ interest and help turn readers into dedicated fans.

Vary your content

If you’re not sure of what to write, here are 14 types of posts that help boost your business:

  • How-to posts
  • News posts
  • Interviews
  • Case studies
  • Staff feature
  • Product feature
  • FAQ posts
  • Should ask questions posts
  • Resources or review posts
  • Checklists and cheat sheets
  • Problems and solutions posts
  • Compare and contrast posts
  • “Best” posts
  • Ask the readers posts

Read more about these types of posts here: 14 Types of Blog Posts That Will Boost Your Online Business

Use  bucket brigades

A bucket brigade is an old copywriting tactic that was used to keep people on a sales page. Basically, they are connectors, and their purpose is to get the reader to read on to the next sentence.

Here are some of the most commonly used, but really effective examples:

  • Here’s the deal
  • Why does this matter?
  • What’s the bottom line?
  • Here’s the deal
  • But there’s a catch
  • You might be wondering;
  • It gets better/worse
  • What’s the real story
  • But here’s the kicker
  • Want to know the best part?
  • That’s not all
  • What does this mean for you?
  • It’s possible!
  • It’s easier than you think
  • I’ll show you how

Include a case study

People love real data. Stories of someone who has been there, done that, and succeeded. Include case studies within your content. Don’t forget to include specific numbers, statistics and quotes from the person themselves. The case study can be on one of your clients, blog readers, someone respected in your niche, or even yourself.

Use subheadings and bullet points

I can’t stand a big chunk of text. I’ll admit it, I’m a scanner. I look at the headers or bolded titles to get the main idea of a post. If there are none, I’m out. How can you break up your own content? Use sub-headers to announce each point. Or if you have a list of things, include bullets or numbers.

Include images

Images offer another way to break up a lot text, but that can also add to the post. This can be images that enhance the article, a meme that adds some fun or value, an infographic that illustrates your points or a video that helps to explain further.

Wrap it up

Lastly, you want to quickly recap your post and make sure there is a clear takeaway. Tell the readers what they should have learned from reading your post.

Fine tune and edit

Lastly lastly (I was joking with the first lastly) go back, reread and proofread. When you’re done writing, you’re not really done. No matter how great a writer you are, there’s always a chance you will make an error. An error that can’t be caught by spell check. See how close (but so, so far) “defeated” and “defecated” are. Those definitely don’t mean the same thing.

To help you out, here are 6 proofreading and readability tools that will help:

Read more about these tools and how to use them here: Online Proofreading Tools That Will Make You a Better Blogger

Once you’ve attracted attention and kept it with your awesome introduction, you still have to keep their attention long enough to read the rest of your post, the part that delivers all the value. Use bucket brigades to keep them reading, include stats and case studies, break up your content, bring it to a conclusion and proofread and edit before you hit publish.

That’s it!  Have any other tips about writing great blog content? Leave a comment and share your best tip.

 

 

 

 

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Comments

  1. Aside from fun and relevant memes to be used as images, there is also a trending usage of GIFs.
    Sammy Blackmore recently posted…5 Strategies That Will Definitely Make People Trust Your Brand – More Time More Profit: Helping Entrepreneurs and Business Owners Scale their BusinessMy Profile

  2. Hello, Corinne!

    That’s super awesome post you did!

    The impressive way to use buckets brigades, they surely would be great to use!

    I tested one post a few days ago and it was a round-up post.

    There I had asked one question from around 60 people and in return, I got 52 replies.

    Mentioned them all in the post along with their names, profile pictures and one link to their blogs.

    That did work so well that I received the immense amount of social sharing and comments.

    So, thank you a lot for sharing this awesome post!

    ~ Adeel
    Adeel Sami recently posted…Keep Writing and DO NOT STOPMy Profile

    • Corinne says:

      Hi Adeel,
      Yes! High five! I agree, roundup posts are a great way to get tons of shares and traffic! And it’s also a great way to build relationships with other bloggers.

      Hope you have a wonderful week!

  3. Hi Corinne,

    Thanks for sharing these tips. When I came across your section about doing case studies, it dawned on me that I’ve never done one. – you gave me something to think about. 🙂

    I love using Grammarly to proofread my posts…even though I proofread it, there have been a couple times when I miss something and Grammarly catches it for me.

    Great post hun! Hope all is well.

    Cori
    Cori Ramos recently posted…Why I Started Blogging (Again)My Profile

  4. Hi Corinne,
    This is a great resource, thank you!
    I’m going through your checklist to see what I’m already doing, and what I need to be doing. I don’t know what I’d add except to end with a question to engage people in a discussion. This was the way I built up a gathering a few years back. Things have changed since then, but I still usually end with a question and hope to start a conversation!
    Again, thanks!
    Lori
    Lori Gosselin recently posted…14 Reasons to Build CommunityMy Profile

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