Why Every Small Business Needs A Website Today

every small business needs a websiteImagine someone doing a search for a product or service you just so happen to sell. They do an online search and find your company information as well as your competitors. If your competitor has a website and you don’t, which link do you think this person is likely to click? If you guessed your competitors, you’re absolutely right.

People today are visual. They want to see something or read what others think before they decide to make any purchase.

That’s why, having a website is crucial nowadays. And for a small business it’s probably the best decision and investment you could make. Why? Let me introduce you to the ABC model of why every small business needs a website today.

A is for Advertising

Consider having a website as a form of advertising your small business. Besides showcasing your product or service you can offer more to your customers, like online specials, seasonal deals and easy shopping.

You can also post photos of your product or show off what customers have to say about your business or the service they received from you.

B is for Building Relationships

You don’t want to offer your product or service and forget about your customer after they buy it. If you want repeat business or referrals, you have to build relationships with your customers. Having a website will keep customers an email away from being in contact with you. And by you replying to their email and addressing their concerns, you’re gaining their trust and that’s a great thing for business.

With options like a sign up page, you can create a newsletter to stay in touch with your email subscribers and offer new deals or exclusive rates.

C is for Competition

This has to be the best reason to have a website. Your competitors, big and small, have a website and are already promoting their product or service and going after your customers.

Without a website you’re practically handing over potential customers to your competition. If you want to be seen, you have to play where the game is at – online.

Debugging the Myth

Some small business owners think it would be too expensive to have a website designed and to difficult to maintain on an on-going basis. But that couldn’t be further from the truth.

While the cost for a website can be expensive, the fact is you don’t need to spend a lot of money for a nice one. The resource that is often overlooked is independent web designers.

If you do an online search for a web designer, chances are you will find an independent designer who can build you a quality website without stretching your budget.

When you think about it, it’s a win-win situation. You would support a fellow small business owner and they in return will build you a beautiful website with the same bells and whistles as a bigger company would, easy to navigate for your customers, and best of all, help grow your business.

A couple things an independent web designer has that a major web design company may not offer is things like:

  • Devoted time to create a website based on your ideas and preferences.
  • One-on-one, unlimited support. A bigger business would consider this an extra service and charge you an hourly rate.

I hope this post will encourage you to get a website for your small business. If you have any questions about web design, I’m here to help!

corina ramosAuthor: Corina Ramos, Quality Websites On a Budget
Corina is a blogger from Houston, Texas and she has developed a passion for creating websites. She helps small businesses grow their online presence by designing beautiful, user-friendly websites at an affordable price. Visit her at  Quality Websites On a Budget and contact her to get your website designed.

Is Your Website User-Friendly?

user friendly website, image by Stuart Miles on freedigitalphotos.netHaving a user-friendly site is a big deal. The usability of your website makes a huge difference in the amount of traffic you get, if those readers decide to come back and how quickly people bounce away from your site.

If you took a look at your site right now, would you say it’s user-friendly? Is your menu easy to find and easy to read? Is all the content spaced out well enough that everything is readable? If you think some changes could be made, here are some tips on making your site user-friendly.

When it comes to navigation, simple is best. Your website navigation should follow 3 principles: simplicity, clarity and logic. This means it should be clear, easy to understand and follow and structured in a way that makes sense. Basically, make things as easy as possible for visitors to find their way around and you’re golden.

Make your contact info stand out. For business websites, it’s important for your contact information to be at the forefront. Nothing irks me more than when I’m trying to email a business and I can’t find any contact info. Don’t they want business? Make it easy for readers who what to get in touch with you. Also, showing off your contact info helps prove to consumers that you’re legit.

Make your site purty. As in make it attractive. I’m not saying to clutter up your site. Adding too much glitz will detract from your usability. But, you do want to fancy it up just a little. People are much more likely to spend more time on a site that is visually appealing. Choose complimentary colors, have a nice logo. Small things really make a difference here.

Keep an eye on load times. If your site takes too long to load, some visitors may turn and leave. Not all of them, but some will. Online viewers are impatient. They want their information fast. Make sure you have enough bandwidth to ensure fast loading times. Install a caching plugin that will help increase load speed or a compressing plugins that will compress your files and make your site faster.

Conclusion

Making sure your website is user-friendly can really help increase your traffic and your business. With these tips in mind, take a closer look at your site. Is it user-friendly? If not, some simple changes can make a huge difference.