Easy Ways to Repurpose Blog Posts for More Traffic

repurpose blog posts for more website trafficYou spend a lot of time researching and writing an epic blog post. It’s gets social shares and comments and then goes off into the blogosphere.

There has to be more than that.

By taking your old blog posts and repurposing them, you can reach new people and drive more traffic back to your blog. Here are some ways to take old content and turn it into something new.

Podcast. Taking written content and delivering it in another way is probably one of the easiest ways to repurpose your content. Pick a blog post (or bundle a few together) that presents some quality information and record a podcast.

Webinar. Another option is a webinar. You can turn your content into a script and record a video of yourself, or you can create a PowerPoint presentation. The webinar can be marketed as a paid class or even given away for free in exchange for email addresses.

Infographic. There’s a reason infographics get shared a lot. Internet users are largely visual and you can easily turn a list post into a shareable infographic.

Printables. People love stuff they can download and print: checklists, calendars, lists of useful tools, lists of resources. Turn a list post into a printable page of tools or a checklist. Create a printable calendar from a post that contains day-by-day instructions. There are many options for easy-to-create printables.

Social media quotes. Your blog posts are likely full of pearls of wisdom. Go through them and use sentences that can be tweeted, shared on Facebook or pinned to Pinterest.

Emails. List or instruction posts can easily be turned into many emails. Expand on each step, give detailed instructions, examples, images, resources, etc. You could use it as an email series or in your newsletters.

EBook. If you have a bunch of related blog posts, group them together and turn them into an eBook. Add some content into between each post to make sure the entire thing flows nicely, clean it up a little and you have yourself an eBook to sell or use as an opt-in freebie.

Quora answers. Quora is a question-and-answer website where you can really build up your authority. There are so many different topics that the information in your blog posts are sure to be relevant somewhere. Use pieces of your content to answer questions and link back to your original post.

LinkedIn and Medium. There are places to republish your content online, like LinkedIn and Medium. Take your best stuff and republish them and link back to the original article on your site. You’ll get more exposure and more site traffic.

More blog posts. Find a list post that you can expand on and go more in-depth on each point, turning each into a separate blog post. You may even create a series to draw in an audience and keep them coming back for more each week. If the topic was popular with your audience once, there’s a good chance it will do well again.

After spending so much time on your blog posts, you should be able to reuse your content. Pick some of your most popular posts and repurpose them into something else that can get you more attention and drive more traffic back to your site.

Now to you: How do you take your old content and put new life into it?

Comments

  1. Hey Corinne

    I like your tip on Quora. I’ve started to use it more active recently, and it’s an interesting platform worth testing.

    Sadly, some people have assumptions before testing on their own.

    Isn’t marketing all about tracking, testing and then rinse-repeat again?
    Codrut Turcanu recently posted…90 SEO Experts Talk White Hat Link Building, Outsourcing And ScalingMy Profile

  2. Excellent advice Corinne! And you’re so right — after spending all that time creating content, it’s just smart marketing and good time management to use it in more than one place. Especially when you know you’re giving great advice!
    Katharine @ Katharine Writes recently posted…Real Answers: How Do I Start My Business While Getting My Degree?My Profile

  3. These are very helpful tips. I would add, create a pdf from old articles and share on it on slideshare! 🙂
    Michela of Rocky Travel Blog recently posted…The Natural Beauty of Jervis BayMy Profile

    • Corinne says:

      Hi Michela,
      Sharing on Slideshare is a great idea! There are so many ways to take old content and share it with new audiences.

      Hope you have a wonderful Friday and even better weekend 🙂

  4. Hi Corinne,

    I had been wondering about this topic. I’m so glad you wrote about it. Now I know exactly what to do with older posts. 🙂

    Thank you for sharing these ideas! Passing it on :). Hope you’re feeling better hun!

    Cori
    Corina Ramos recently posted…Putting Yourself First Gives You the Strength to Care for FamilyMy Profile

    • Corinne says:

      Hey girlie!
      Thanks for stopping by. Yes! there’s so much you can do with your old content. And why not? You spent all that time researching and writing them after all

      I’m feeling pretty good today 🙂 Thanks

      TGIF!

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