From Mass Email to Session Replay – All The Digital Marketing Tools You’ll Need To Launch Your Business To The Next Level

**This is a guest post by Drew Klebine: Content Marketer, Tech Writer, Philosopher, Musician

As I’m sure you already know, having an online presence and optimizing your digital marketing efforts is vital for success in today’s business world. It doesn’t matter if your business is brick and mortar or if it’s 100% online.

Technology is growing faster than we can imagine. Things like augmented and virtual reality, artificial intelligence, and cloud computing are the current foundational technologies that are responsible for the speed at which digital technology is growing. Keep in mind that the internet is only 24 years old. It’s basically still a baby!

With this exponential growth in technology, you must be up to date with all of the digital tools out there, especially for marketing. Since there are too many tools to keep track of and so many more being created right now as you read this, let me help you identify the marketing tools that you need to be using NOW.

GMass – Use Gmail to Send Mass Emails and Merge Campaigns

So you’ve figured out exactly how to send mass emails to your subscriber list, but the messages seem robotic and spammy.

That’s where Gmass comes in. With the mail merge campaigns and automatic follow-ups, each email you send to your subscribers can look like a personal message directly from you. If you want to know how effective your emails are, you can track opens and clicks, and even link your campaigns to Google Sheets to have all of your lists in one convenient place.

Once you have enough valuable content, you can set up the automatic follow-up emails to keep sending until you get a response.

Other mass email tools that are popular: Contactually | SalesHandy | Rettach | MailClark

Webflow – Design Fully Responsive Websites Without Knowing How to Code

Your homepage, and entire website for that matter, are now the first place you get to make an impression on potential customers. That’s why it is crucial to have a website that is not only informative, but also attractive and easy to use.

I’m sure you know there are a billion different web designers out there, but Webflow is excellent at bringing together the beauty that designers love and the details that developers care about. Combining these two aspects gives users the freedom to design with as much detail as possible without having to know how to know HTML or Java.

Most other design tools are either too complicated for the average user to understand without knowing how to code, or they are too simplistic, which doesn’t give designers the freedom they deserve.

With webflow, you can tell everyone that you are both a web designer and developer. Plus they help make it easy for your website to be mobile and tablet friendly. With so much traffic coming from mobile it’s so important for your website to look good on a desktop, tablet and mobile device.

Other web design tools that are popular: WordPress | Wix | Squarespace | Froont

Hootsuite – Manage All of Your Social Media Posts in One Place

Remember when I said the internet is still a baby? Well social media is the internet’s baby. This means social media is still a novelty for most people, and the usage statistics are just going to keep going up. It is up to you to get a good understanding of how to use social media to sell products and grow your brand name now while it’s still young.

With Hootsuite, you can create posts for over 35 platforms (Facebook, Twitter, Instagram, Linkedin, YouTube, Google +, etc.) all in one place. It lets you manage your accounts, find content for posts, and schedule the posts for a later date. Once you get the hang of it, you can schedule posts for a whole week in advance and not have to worry about posting every single day!

Other social media tools that are popular: Buffer | Sprout Social | SocialPilot | Simplify360

SEMRush – Learn Everything There is to Learn About Your Website’s SEO

An absolutely critical part of promoting your brand and getting organic traffic to your website is search engine optimization (SEO). You could have the best website known to man (thanks to Webflow) but if it’s not showing up in Google search results when people who don’t know you search for what you do or sell, then you are missing out on a crazy amount of potential traffic.

A great tool to see what keywords (the words people search to find you) your site is ranking for is SEMRush. You can also do keyword research, see where your competitors are ranking, and even do an entire SEO audit of your website.

Their database is so large, that you can find and analyze every keyword that any existing website is currently ranking for. All of this data and information can be overwhelming, so SEMRush provides easy to read graphs and charts to make all of the data understandable.

Other SEO tools that are popular: Moz’s Open Site Explorer | Authority Labs | SEO Book | AdWords Keyword Tool

Canva – Create Your Own Unique and Attractive Graphics

Let’s face it, hardly anyone reads every word of a webpage or blog post anymore. That would require focus and effort. That’s why it is critical to make sure the visuals on your website are captivating, unique, and informative. People have short attention spans and it only takes 13 milliseconds for our brains to process images. We would much rather look at cool infographics or graphs than reading a lot of text.

Canva is a tool that lets anyone become a graphic designer without having to actually know how to use advanced graphic design tools. Use Canva’s tools to create and design your own graphics, including pictures, gifs, documents, infographics, or presentations. You can choose from their library of photos to play around with, or upload your own photos and add cool features to them.

And if you don’t know where to start, Canva offers design courses and tutorials so you won’t feel overwhelmed.

Other graphic design tools that are popular: Pixlr| Snappa | PicMonkey | GetStencil

Inspectlet – Watch and Learn From Your Website Visitors

The face of your business is your website, no matter what you sell or how you operate. It is the go to place for people who need any type of information regarding your company. To make the experience easy and flawless for the visitor, you can use Inspectlet to get direct feedback on your visitors experience on your site so you know where to make improvements.

Inspectlet lets you see exactly how your users are interacting with your site with session replay software. This means you can watch recorded videos of your visitors using your site. So now you can get an idea of what your users are clicking on, what’s catching their eye, and what’s causing them to leave your site.

Another cool feature is their heatmaps, which give you a general overview of where your users are spending their time on your site. Inspectlet offers separate heatmaps for eye-tracking, clicking, and scrolling so you can get a full understanding of what’s going on.

And unlike similar heatmap and session replay tools, you can use Inspectlet for FREE without having to worry about an expiring trial version.

Other session recording tools that are popular: Mouseflow | SessionCam | Hotjar | Lucky Orange

It Won’t Be Long Until All of Marketing is 100% Digital!

Radio commercials, television ads, and direct mail are all losing their influence. Everyone is shifting their marketing efforts to the digital world, and it’s important for you to do the same.

With these tools I outlined for you, not only can you get in the digital marketing game, but you can start to get ahead of everyone else. It’s important that you are constantly learning about new marketing tools and practices since they are updating and changing on an almost daily basis.

What are some of your favorite marketing tools that help you be more productive and/or make more money through sales?

 

About the author:

Drew Klebine: Content Marketer, Tech Writer, Philosopher, Musician

Drew Klebine is a Content Marketer, Tech Writer, Philosopher, and Musician from Pittsburgh, PA. His writings focus on brand and product promotion, modern marketing practices, software reviews, upcoming technologies, health, self-actualization, religion, and existential philosophy. He can also sing and play guitar, trumpet, and trombone.

 

Comments

  1. Tiffany says:

    These are really good tips and suggestions! It great to hear that I’ve already began using or have heard most of these!

  2. Hi Drew,

    It’s nice to meet you. Thanks for sharing these digital marketing tools with us. I use some of these you mentioned here, Hootsuite, Canva and SEMRush. I’ll be checking out the others you shared. The one I really want to try is Inspectlet.

    Have a great rest of the week!

    Cori
    Cori Ramos recently posted…How To Get Your Community To Love YouMy Profile

  3. Rebecca says:

    I love GMass because you can scare people and tell them they opened your email and didn’t respond!

  4. First to thanks DREW KLEBINE and corinnekerston.com for sharing this post with us and make us part of this post. Really, all the tools mentioned in this post are looking too interesting and helpful and I like both so much. So I will definitely use all these tools for my digital marketing purpose and I am damn sure they work for me well………………………….so thanks again DREW KLEBINE and corinnekerston.com.
    sahil jangid recently posted…Benefits Of Distance MBA For Working ProfessionalsMy Profile

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