How to Build an Engaged Audience

engaged online audienceThere’s having an audience.

And then there’s having an engaged audience.

One that responds to your Facebook posts, shares your blog content, likes your photos.

One that interacts back and doesn’t make creating content for your business feel like a one-sided conversation.

But there’s a catch.

Having a truly engaged audience doesn’t come automatically. It’s something that has to be created. And it does take some planning, some knowing your audience and some actual work.

But it can be done!

Here’s how to plan and build your truly engaged audience.

How to Build an Engaged Audience

Start with your reason

Why do you want an engaged audience? I know this sounds like a dumb question, like duh, Corinne, I want my audience to interact with me. But I’m serious. What is the reason behind it?

  • Do you want to create a tribe of fans?
  • Do you want to bring recognition to your services?
  • Do you want to make sales?
  • Are you looking for just conversations or conversions too?

While your reason isn’t going to be the crux of your strategy, it’s important because when you know what you want, then you know when you’re moving toward your goal.

Know your audience

This is one of those tips that seems to pop up in every how-to post about blogging or business. Want to make money? Know your audience? Want to create content that attracts? Know your audience.

It’s almost sounds generic, but it’s not. Cause it’s true. And also the most important step.

Get to know your audience, what they want, what they need, what they want to hear from you. You can’t expect them to respond if they don’t give a shit about what you’re putting out there, can you?

If you’re not sure what they want to hear, the best way to find out is to just ask. Send an email, pose a question in your blog posts, survey your Facebook followers. Ask specific questions like what are you struggling with most regarding (your topic or niche)? Or even what do you want to learn from me next?

Get super social

If you want an engaged audience, you need to be engaging. You need to get social like a high school girl.

Stick to the platforms your target audience hangs out most on. It doesn’t matter if it’s Facebook, Instagram, Twitter, LinkedIn, Snapchat. You can still share on the rest to bring more attention to your brand, but get really active and social on 2-3 that your audience is also active on.

What exactly does that mean?

Post more than just articles. Ask questions, share personal updates, share your photos. You can also ask your followers to share about themselves.

Be authentic

Want to know the #1 secret to building an audience that adores you?

Be authentic. Be YOU.

That’s it.

Honestly, people will either love you or hate you. And there’s nothing you can do about it. Just like my son hates cauliflower but my daughter could eat a whole pan of roasted cauli by herself. Same veggie, same cooking style, just 2 different people with different tastes.

So be yourself. The people who are meant to follow you will follow you.

Be awesome to your audience

Have you ever gotten super scrappy customer service and thought, “I’m definitely going to keep using this business and keep coming back for more!”?

Of course not.

But when you get truly great customer service, I bet you do go back. Especially if you personally connected with someone at that business.

Being awesome to your readers, customers, clients, minions, whatever you call them is the same thing. When you stand out as truly awesome, they’ll keep coming back.

There’s always focus on building an audience. Write blog posts that attract, get them on your email list, have calls to action. But running a successful business is about more than having an audience. You need to have an engaged audience. One that is eager to hear from you and responds to the things you put out there. One that answers your questions and shows up for all your webinars and workshops. By understanding your audience, getting social and authentic, you can start to create a really engaged audience.

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