Which is fantastic … unless your About page isn’t that compelling. A good About page should accurately display who you are what your business is about. Here are super easy tweaks that can really step up your About page.
Get over yourself. Getting over your modesty is often the first hurdle when writing a great About page. While you don’t want to sound like you are bragging, this is the place to talk about yourself and your business.
Focus on your customers. I know this is your page, but forget about you. Focus on what you can do for your customers. Website visitors want to know how you can help them. How will they benefit from working with you and your business?
Add some facts. Talking your business up is great and all, but customers want facts. They want to know what you have accomplished. Let your numbers do the speaking for you. If you are still fairly new and don’t have the stats yet, don’t make anything up. Instead, describe what your business does and what will set up apart from everyone else.
Don’t add too much. You want to talk yourself up, but you don’t want to add too many accolades. Pick the best and most relevant awards, certifications and anything else your business has earned and highlight those.
Use real images. People want to know there are real people behind a business. Putting a face to a business gives you credibility, authority and a personality. Use high quality images of your face, your business, behind the scenes.
Keep on updating. A good About page is never done. There is always something new you can add to it. Mention a new major customer, add any new certifications and courses you have taken, talk about your newest location. Your About page should always be a work in progress because your business never stops growing.
As a business, your About page is where you can tell customers who you are and what you do. So make good use of this space. It’s the perfect page on your website to really talk yourself up. If your About page isn’t quite working for you like it should be, try these tweaks to step it up.