But you want more for your content.
You want even more exposure. And with good reason. More exposure can only mean better things for your blog. Here are some ideas to step up your content game and get even more exposure for your blog posts.
Guest posting. Guesting on other authority blogs in your industry is a great way to get exposure for your own blog. Start by looking for popular blogs in your niche and follow them for a while. Read their content, get a feel of what types of things they write about and what their audience is looking for. Reach out to the author to see if they will allow you to write a guest post. Remember to include a bio with a link back to your own blog so readers can follow it.
Blog commenting. Commenting on other blogs is another great way to get free exposure. Starts with those authority blogs that we talked about. Leave comments on the posts. To get attention of their readers (and the blogger!) you will have to leave something much longer than “thanks for the great post.” Write something insightful, that shows you know what you are talking about.
Social media advertising. With so many people on social media, a good place to start is social advertising. Try:
• Promoted posts on Facebook. You can target who you want to see your post, picking age, gender, location, etc.
• Promoted tweets on Twitter. Like Facebook you can target who sees your tweets, choosing from things like location and interests.
• Targeting groups or communities in Facebook, LinkedIn and Google+.
Paid content distribution. Another way to promote your content is by paid distribution. There are a several sites where you can pay to have your content distributed on popular sites. Check out:
Most of these networks will work with people or businesses that have budgets. For example, Outbrain lets you set a max daily budget.
Now that your blog is getting attention, you want to get grab even more attention. Try these free and paid methods to get more exposure for your blog and website.