Different Types of Blog Comments and How to Deal With Them

Every blogger deals with blog comments, some not so great. Click through to find out the different types of comments, and how to deal with them.Blog commenting is one of the best ways to connect with other bloggers and build your traffic.

As Adrienne Smith (the blog commenting superstar) says, “Building connections with the blog owners and commenters is powerful.  It’s how you meet people by showing up and adding to the conversation.”

But the problem with blog commenting is, pretty much every blogger knows how beneficial it can be. And unfortunately, not everyone is going to approach commenting as a relationship building tactic. Many people still comment only to benefit themselves.

So what if you get comments that aren’t quite adding to the conversation?

Some comments are obviously spam and can be deleted with little hesitation. But a lot of comments fall into a grey area. So how should you handle your blog comments?

The First Layer of Defense

First off, you should definitely have some sort of anti-spam mechanism installed on your blog. Askimet is a good anti-spam plug-in for WordPress blogs.

This will help you get rid of 90% of the spam that you’ll encounter.

Now that we’ve got that out of the way …

Hand-Written Spam

I’ve been seeing this more and more. Like you know they took the time to at least look at your blog and hand-write a comment, but the comment is nothing but self-promotion. Most times, you can tell it’s a cut and paste thing. These won’t get caught by Askimet, since the author isn’t in a spam database anywhere.

If you see a message with a link in the body text that really doesn’t add any value to your site, delete it. Most times these links aren’t actually related to your site. They’re just cloaked to look like they are so that you will approve them.

Subtle Self-Promotions

You may get messages with the backlink embedded in the person’s name and website (if you’re not using a plugin like CommentLuv that automatically links to their blog.) Whether or not you keep these comments depends mostly on the content of their comments.

If they’re reading your posts and adding value to your site, then of course you should keep their comments. But if they’re just commenting on your site generically to get a backlink to their site, then use your discretion. You know, something like “This post was very insightful. Thank you for posting it.”

A lot of comments fall into this grey area. The truth is, often times they are from people who actually read the post and just aren’t very adept at commenting. They might not add a lot of value, but they are clearly not automated spammers. Some bloggers will delete these, while some will approve these. It’s up to you.

Comments That Make No Sense

You know, the ones that make you go “huh?”

Sometimes, these are spammers that made it through the filter. But they could be actual readers that just didn’t express their thoughts all that well.

If there is no ridiculous backlink or website attached to the comment, I’d approve it and respond with a request for clarification.

Disagreeing Comments

Deleting dissenting comments is a big mistake. People who take the time to read everything you wrote and then share an opposing opinion should be rewarded rather than silenced.

Someone might disagree with something you post this time, but could be a big fan of something you write next week. If you delete their comment, you’ll lose them forever. Furthermore, the people who take the time to write their opinion are probably people who really care about your topic. So thank them for their comment, politely refute if you need to, but don’t delete or ignore them.

The Really Long Winded Comments

Every once in a while, you’ll get hit with a really long comment. Like one that could be its own blog post.

First thing you do: Say “woah”

Next, thank them for their well-thought out piece of content that they have shared on your blog. They have likely raised some good points in their novel.

Most bloggers have come to realize the benefits of commenting on other blogs. Many of them use this tactic judiciously – commenting to build relationships with other prominent bloggers. They take the time to write a well thought out comment, and leave something that is more beneficial for others than themselves.

Unfortunately, not all the comments you get on your blog will have the same value. Judge each comment and approve or delete as you see fit. Remember, some of these will really be spam, while others may just be actual readers who just aren’t as adept at commenting.

How do you deal with blog comments that don’t add to the conversation? Leave a comment and share your strategy for dealing with blog comments.

 

 

 

6 Blogging Time Savers – Plus 28 Apps to Help You Get There

save time bloggingWhether you’re working on your first or twentieth money-making blog, we all have one thing in common.

We all want to save time.

And why not. Time is money right? And aren’t you in this blogging business to make some real money? The less time you spend writing your blog, the more time you will have to network, connect and market your blog.

Writing Your Content

Keep a notepad handy. Whether you keep notes on your smart phone or an actually paper, jot down any blog ideas as soon as you get them. This will save you time when actually writing them. If you have some ideas for the content too, write it all down right away. Don’t like to write things down? Use a voice recording app on your smart phone and record your ideas.

Tools to try:

Write outlines first. When it comes time to doing the actual writing, not writing your posts in one sitting can actually help you get them done faster. Start by outlining your posts. Having a framework to write from makes it that much easier when it’s time to do the content.

Tools to try:

Being Productive

Schedule your time to write. Pick a time of day where you are most creative, and most productive, and schedule in your writing time. It doesn’t matter if that time is in the morning, at night, or heck, at 2am. What matters is that it’s the time that’s best for YOU. We all have a blogging clock, listen to yours and use it to your advantage.

Tools to try:

Stay focused when you are writing. During your writing time, do nothing but write. Close Twitter, shut off Facebook. Turn off your email. Put your phone on vibrate. Treat your blog like you would a real job. When it’s time to work … just work. If you just can’t avoid the Internet, use an app to block it for a certain amount of time.

Tools to try:

Use a timer. Up your productivity and see exactly where your time is going by using a timer. You can use an actual kitchen timer, or online software. Limit the time you spend on social media, emailing, responding to comments, etc. I like to spend 30 minutes each morning on social media, and then move on. Abiding by a strict daily schedule may seem harsh, but without it, I’d never get anything done.

Tools to try:

Forget perfection. If you write in Word, you know that those little squiggly lines that correct spelling and grammar can be the bane of your writing existence. It may be tempting to strive for perfection, but perfection will keep you editing and rewriting all day long. Instead, write your post in entirety, and then go back and edit. Use apps and software to help you edit and get it right. Then, once a post is good enough to publish, hit “publish” and move on. Good enough is good enough.

Tools to try:

There you have it. 6 blogging time savers that will make writing your content easier and keep you more productive, and 28 amazing tools to help you do it. Start with a few of these ideas and see what works for you. Gradually implement more of them as can. Each step you take will save you time on your writing so that you can spend even more time on marketing your blog.

What’s your favorite app to help you save time or stay productive? Leave a comment and share.

 

BONUS: Get a free printable version of all the tools listed here

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Want to Know How to Get Traffic? 8 Bloggers Share Their Secrets

Want to Know How to Get TrafficTraffic.

We all want it.

That’s the point of starting a blog isn’t it? To get people to read it.

While we all struggle with traffic at one time or another, there are many bloggers who have the traffic thing down. Here are 8 expert bloggers who have all been there, done that, and succeeded! They all answered the question:

“What is your #1 way to get traffic to your site?”

(Be sure to read the entire post. #8 is EPIC! Plus there’s a freebie from me)

Ryan Biddulph of Blogging From Paradise

Ryan B “My #1 way to get traffic is to create something inspired, something heartfelt, and something authentic.

I used to get so caught up in the marketing aspect of traffic driving which is super important but in the end, traffic seems to flow freely to my blog when I create a long form, in-depth, entertaining post.

As I have found my writing voice – writing how I speak – I seem to boost my blog traffic without promoting my posts aggressively. Put a heavy focus on writing 1,000 words or more a day. Blog from the heart. Get really real. Stand out from the crowd. Drive that sweet, sweet blog traffic.”

 

Harleena Singh of Aha! Now

Harleena“If I look at my traffic stats, my site’s organic search tops the list. That means SEO is my #1 way of getting traffic. I do not do much of SEO except that I try to incorporate keyword phrases into my blog posts, and that works. So, I don’t really make much efforts there.

My effort goes into developing relations with other bloggers through blog commenting, and promoting their and my own posts on the social media. That brings good traffic as well. However, if you ask for the #1 way, it is SEO and organic traffic through the search engines.”

 

Elna Cain of Elna Cain

Elna“The number one way I get traffic to my site is via social. I work hard to share my posts and make them pinnable. I seem to get a lot of action from Twitter and Facebook. I also seem to get a lot of traffic from bookmarking sites like StumbleUpon. Surprisingly this hasn’t affected my bounce rate by much so I’m happy!”

 

 

Sue Anne Dunlevie of Successful Blogging

Sue Anne“I learned about blogger outreach from Brian Dean two years ago and still do it (and recommend it) to this day. Emailing other bloggers to ask them to share your new post is very effective. When you take the time to do blogger outreach, you:

Get new “eyeballs” on your site

Gain a new platform

Acquire more subscribers who turn into loyal readers

Secure influencers to promote your content for free

Tap into the power of influence.

If you spend more time promoting your post then writing it, your traffic will soar.”

 

Ariel Rule of Freelance Freedom Fighter

Ariel“The main way I use to get traffic to my site it to post in relevant social media groups.

I find communities and groups in places like Facebook and LinkedIn and work to establish myself there and be helpful to those with questions or who need help with something. That way, when I post a link to a blog, I don’t come off as spamming the group and I gain targeted traffic.”

 

Corina Ramos of Not Now Mom’s Busy

Cori“The thing that’s been driving traffic to my blog is participating in Facebook groups, not to mention I’m connecting with bloggers. The key to it is finding a group that actively participates.”

 

 

 

Gina Horkey of Horkey Handbook

GinaI think for me it’s been two-fold; consistently blogging and promoting my content through social media and relationships.

When I started Horkey HandBook, I began by blogging once per week. I was still working full-time at my day job, so I knew that any more than that would be unrealistic.

Side note: When I coach newbie bloggers, I encourage them to also get started with what’s realistic for them – that could be weekly like me, biweekly or even once per month. Quality and consistency beats quantity at this point!

Writing and publishing content is only one side of the coin though. If you publish, but don’t tell anyone about it, it’s unlikely that the public at large will just stumble upon your blog (millions of new blogs are launched on the daily!).

So it’s equally (if not more) important to make sure you’re promoting your content via social media and leveraging online relationships as well.

 

Tor Refsland of Time Management Chef (click link for special offer from Tor!)

TorThere are basically only 3 things that matter when it comes to having a successful blog.

1. Traffic
2. Conversion from traffic to subscriber
3. Conversion from subscriber to customer

If you can master these three things, you will not only have a blog that is perceived as successful…

you will have a profitable blog that actually helps you to pay your bills.

Traffic is actually the easiest part, if you know how to do it.

Most people are talking about how important it is to create great content.

Yes, content is important.

However, great content alone will get you nowhere.

Hey! You might even just have published the world´s best blog post on your blog.

But what good does that do, if no one knows that it exists?

The experts say that you should spend 20% creating your content and 80% promoting it.

That means that if you spend 4 hours writing a blog post, you should spend 16 hours promoting it.

How many people do that?

Very few.

To be quite honest, you can actually create…

Traffic On Demand

Yes, you read correct.

When I want extra traffic to my website, I write an awesome post and email my friends to share (and I know a lot of people).

And guess what happens?

The influencers share my stuff.

However, in order for this to work, you need this:

1. Built a relationship with the influencer through blogger outreach in advance

2. Written an epic post (yes, it has to be one of the best posts that you have ever written)

3. The post has to be a great fit for the influencers audience

4.  Reach out to the influencers you know and ask them politely to share you stuff

I have done this several times, and it works like a charm.

My huge roundup post, 80 Productivity Tips From Incredibly Busy Experts, generated 20 231 page views in 6 days, 1500+ social shares and 86 comments.

Note:
It wouldn´t have been possible if I hadn´t built a relationship FIRST through blogger outreach.

Blogger outreach was also my #1 strategy that helped me to get featured on 85 blogs and get 3000+ email subscribers in my first year of blogging.

No magic, just a recipe that works.

Short recap: build relationships first, create epic content that is a great fit for the influencers´ audience and then ask them to promote.

I´m not special. I´m just a guy living in Norway with my girlfriend, Sara, and my baby daughter Luna on 7,5 months.

And did you know that English is my third language?

Heck, if I can do it, then so can you.

Want more traffic to your blog?

Awesome.

Go out there and take massive action!”

Wrapping up: So traffic. It’s really not as elusive as you might think. It is possible, and it’s not difficult! The overwhelming consensus is creating relationships with other bloggers, or blogger outreach. Want to learn more about blogger outreach, read this post.

Before you go, grab your free calendar to track your blog traffic below!

BONUS: Get your FREE “Grow Your Blog” 12-month printable planner. Track your traffic, goals and more … and watch your blog grow!

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How to Use Blogger Outreach to Skyrocket Your Traffic

Blogger OutreachWe all want more traffic.

And we know there are many ways to get it. But let’s forget social media, SEO or paid ads for a minute and focus on blogger outreach.

What is Blogger Outreach?

It’s all about building relationships. It’s about bloggers coming together to help out one another. It allows you to leverage the traffic of larger, prominent bloggers to boost your own blog. In fact, blogger outreach can be a very powerful marketing tactic.

Sue Anne Dunlevie of Successful Blogging says “Outreach will get you the social shares, readers and engagement that you want and that you need.”

And she should know. She’s managed to grow her blog and increase her traffic by over 300% (dude, that’s not a typo) through blogger outreach.

Through blogger outreach, you can gain:

  • More traffic. By connecting with other bloggers with more traffic, their readers can become your readers.
  • High quality links. What happens when an authority blog links back to your blog? Google sees your blog as relevant and bumps up your own ranking.
  • Deeper connections with influencers. Wouldn’t it be great if you could send an email to one of those blogging superstars about your newest post, and not only have them respond, but share it with their audience? By connecting correctly, you can.
  • A whole new audience. And when those influencers share your stuff, you gain a whole new audience. Many times, this introduces you to people who hadn’t heard of you before. And with the influence of the prominent blogger, this new audience is likely to see you as influential too.

Picking the Right Bloggers

Blogger outreach is about gaining traffic, so you want to make sure you are targeting the right people.

Well you want to start in your niche. Because even if you see them as competition, there audience is your audience.

You also want to make sure the bloggers have a decent following and a good amount of traffic. After all, you want to use their audience to your benefit; and you can’t do that if they don’t have a large audience. Take a look at a bloggers:

  • Topics. Do they cover similar content?
  • Social media networks. How many followers do they have? How often do they post and update?
  • Shares. How many social shares do their posts typically get?
  • Comments. How many comments does each post get? How engaged is their audience?
  • Subscribers. Some sites will tell you how many subscribers they have.
  • Alexa ranking. Calculated from a site’s pageviews and unique visitors, the Alexa ranking will tell you how popular a site is. The lower the number, the better.

How to Connect

Once you’ve picked your bloggers, you want to start connecting.

But not so fast! Keep in mind that a good blogger outreach strategy isn’t an overnight thing. Building relationships that will last long enough to benefit you and the other blogger will take some time and effort.

In order to build a relationship with an influential blogger (especially one who doesn’t know you from Adam) you can:

  • Follow them on social media. Start regularly sharing their posts so they will start to know your name.
  • Comment on their posts. Leave useful comments on their blog posts. Something more substantial than “great blog post!” Point out something you liked in the post to show you actually read it, expand on a point the blogger made, or even politely dispute a point. Make sure your comment provides some sort of value. Not only does this get the blogger’s attention, it gets the attention of other commenters!
  • Mention them in your posts. Mention the blogger and link back to their blog. You can then send them a short email to let them know how much you admire them, and that you mentioned them in your post.
  • Participate actively. How you go about this depends on the blogger and what they offer. Sign up for their newsletter and respond when necessary. Take one of their courses or book a coaching session. Join their Facebook group and actively participate. All these things will get you noticed.
  • Ask them to contribute to a round-up post. Email the blogger stating that you are doing a group post of influential bloggers and would love to include their answer to one, single question. This can be so complimentary that bloggers often oblige.

Blogger outreach is about building relationships with other influential bloggers to build your own traffic and influence. Yes, it takes work, but it’s a traffic-building strategy that works. And once you build that relationship, you have the foundation that you can continue to use.

 

 

 

 

How to Avoid Negativity Online

online negativityNetworking online is a great thing. It helps you stay connected with your peers and can make working from home a little less lonely. In fact, I’ve met quite a few people online that I can safely call friend. We may never talk or meet in real life, but we connect online, talk and share stories and help boost each other’s’ businesses.

However, there can be some pitfalls to networking online.

On the Internet, you’re going to come in contact with all sorts of people. You also have a larger amount of people to deal with at any one time. Most of the people you’ll meet are anonymous and this anonymity can often create a feeling of freedom in people. Meaning they may not have a filter. This can lead to a lot of negativity and often harshness.

Here are a few tips to help you avoid the negative situations that sometimes creep up in the online world.

#1 – Read between the lines. Often times, when people write online what they say can be misinterpreted as “harsh” or “negative” when it may not be the case. Remember, online we can’t see people’s gestures or facial expressions so it may be worth not reading too much into what someone is saying.

If you’re in doubt you can always ask them to explain what they mean. You may find they didn’t mean to sound negative in the first place.

#2 – Find a mastermind group. Mastermind groups can be a comforting place to find support and build a strong network, as long as you choose a group of like-minded individuals. Researching and taking the time to find the right mastermind group is worth the time, as the right group may help your business grow in leaps and bounds. I’ve found some amazing groups on Facebook. Some are great for chatting, others are great for boosting traffic. Either way, most groups I’ve come across are filled with nothing but helpful people.

A good mastermind group is worth its weight in gold. You’ll be able to connect with people who are positive and there to help each other. The negativity and playground games get left behind and you can get down to the business of building your business.

#3 – Ignore the situation. There is always someone who ruins it for others. Take the strength away from negative types by simply ignoring them. Enjoy your networking group and look over the few bad apples. With any luck, they’ll get tired and go find a different playground to spend time in.

#4 – Build yourself up. Negativity can be found everywhere we look for it. So perhaps it’s time to look the other way – to positivity. Work on yourself first by visualizing and living the life you want to live. Stay positive about your business and you’ll attract more like-minded people your way, making the negative ones seem insignificant.

Spending time online is a necessity for most of our businesses nowadays. And most of us come in contact with people that are great for our work and our confidence. But once in a while we come across people that just … aren’t. Use these tips to help avoid the negativity that can come with marketing online.

SEO Tactics That Still Work for 2016

SEO Tactics for 2016SEO goes back eons ago.

Like, back to the 90’s. Of course, websites were ranked on just a few factors, and keyword stuffing was acceptable back then.

In the early 2000’s, Google started playing around with its algorithm, tightening its grip on how and what worked for search engine optimization.

In the time since then, a lot has changed. The updates kept coming, and what Google deemed worthy of “good” SEO kept on changing too. Many tactics that worked before just don’t fly with Google anymore.

But there are some that still work. Here are some SEO tactics that still work today, and will continue to work into the start of 2016.

Writing Good Content

Good content still reigns. Based on this infographic put together by ignitespot:

  • 37% of online marketers believe that blogs are the most important type of content marketing
  • 77% of online users read blogs, and 23% of Internet time is spent on blogs
  • 61% of consumers say they have made a purchase based on a blog post they read

Google has spent quite a lot of time revamping their algorithms to include fresh, well-written content. In fact, Google has stated that they penalize websites that do not frequently publish new content, as well as those that have duplicate content.

How to make this SEO tactic work for you? Easy. Write great content, and publish often. Don’t write for engine bots. Don’t overstuff your keywords. Instead, write good posts for your readers and your golden.

Optimizing Tags

Each post you have gives you the opportunity to include tags. There’s meta fields like description tags, keyword tags and title tags. And each of these is an opportunity to include keywords your audience is actually searching for, without planting them in your actual content.

Use good sense when filling in these tags. Make sure they are relevant to your post. Never add in keywords that don’t relate to your post (or worse! Your site!) just because you think it’s something that will drive traffic to your site.

Filling Out the Image Alt Text

This little field may seem like its just descriptive, but important. It’s actually a required field by HTML specifications. It’s added to the source code that is displayed if a user’s browser can’t display your image, and makes it easier for search engines to index your images and your site. Google actually uses these alt tags as a ranking factor in their results for images searches.

Building Inbound Links

Inbound links is still an effective SEO strategy, but it should be used … uhm … judiciously.

Link building helps establish your credibility and shows Google that your site is relevant. To get the most out of linking, look to others in your industry. See what backlinks are working for them, and what is ranking higher than your own site.

Integrating Social Media

Social media is such a powerful marketing tool, why not use it for SEO purposes? To integrate social media and SEO, make sure you are creating great content and are using keywords (sparingly!) in all your blog posts. Feature share buttons on your site to make it easy for others to share your post.

SEO has come a long way since its beginning. Gone are the days of keyword stuffing to get your articles and blog posts placed in the search engine results. Luckily, there are still some SEO tactics that work, and work well, for 2016.

How to Get More Blog Traffic

blog traffic, Ahh, the age old question for bloggers.

“How do I get more traffic?”

Traffic building is one of the most important skills you could develop as a blogger. Traffic generation skills, along with actual content writing skills, will ultimately determine your success as a blogger. So how do you get more traffic to your website?

Target Long Tail Keywords

Using the Google Keyword Tool, identify search terms that get at least 1,000 exact searches a month. Find long tail keywords that don’t have strong competitors. Write content designed to rank for those keywords.

Talk about Something New and Hot

Is there a new product on the market? Or a new way of doing things that everyone’s talking about? Or perhaps there’s a controversial event that just happened?

If there’s something new and hot going on in your industry, write about it.

Post Your Content on Social Networks

You should cultivate a presence on both Twitter and Facebook as early as possible. If there are other social networks that your audience is on, you should be on those as well. For example, executives are often on LinkedIn while internet marketers are often on Google+.

Post your content on social networks. Then make sure you actually interact with your audience through social media. Don’t just push your content. Build real relationships.

Create Link Bait

Link bait is any type of content that’s designed for the expressed purpose of going viral or for garnering links. Two effective forms of link bait include infographics and viral videos.

Create content that people are going to want to share with their friends. It should be emotional, impactful and original. Then post it on social bookmarking sites like Reddit and StumbleUpon, as well as share it with your friends and followers.

Guest Post

Look for other blogs in your industry that share a similar target market. Look for blogs that aren’t extremely popular, but have a good-sized following. In other words, “respectable” but not “celebrities.”

Contact them and offer to write a high quality article for them. Link to a few examples on your site. Suggest a few potential titles.

Many webmasters will agree, simply because you’re offering them a break. They get great content without having to write it themselves. And giving you a link to your site costs them nothing.

Contacting Your Commenters

Finally, try reaching out to the people who comment on your site. Ask them for backlinks, offer to guest write for them or look for other ways to collaborate. They already like your site enough to comment on it, so they’re very likely to say yes.

These are a few popular and effective ways to build your blog traffic. Blog traffic isn’t built overnight. There is no magic switch. But if you continually invest in your blog’s community, in a few months you’ll find that thousands upon thousands of people have made it part of their weekly routine to visit your blog regularly.

 

What Should Your Business Say on Social Media?

business social mediaIt’s important for businesses to be online today.

But not just about having an online profile.

What you say does make a difference. Too much “business” stuff and you can be perceived as too spammy. Badly worded posts could make your company look bad. And there are some topics you should just straight up avoid. Here is what your business should be saying on social media.

Speak as a Human

First of all, be human. It’s relatable. People are more likely to follow you if you show off the human side of your business, rather than the business side of your business. You can throw some semi-personal posts into the mix: funny posts, things about your favorite charities, your family, etc.

Sell Without Selling

You can, of course, still post about your business, but do so in a way that sells your business, without actually selling it. For example, you can talk about how excited you are about your latest product, rather than telling followers that you have a new product that costs this much. It will generate excitement in others and will still get you sales. You can still do some hard selling, by posting links to your landing page (periodically!) and talking about any specials or discounts you are offering. But do spend most of your time being a human rather than a selling machine.

Do Some Sharing

It’s important to share online. But you shouldn’t just focus on your own content. Here are some ideas of other things to share:

  • Blog posts or articles from others that relate to your industry
  • Blog posts or articles that don’t relate to your industry, but is still something your audience will find interesting
  • Pictures of your business. Behind the scenes images are always fun
  • Pictures of your satisfied customers
  • Inspirational quotes, photos, memes, etc.
  • Shoutouts to your customers or friends (make sure to tag them!)
  • Links to charities or other non-profit organizations you support

Avoid These Things

When it comes to sharing things online, just about anything goes. Not everything has to be directly related to your business. You can share things that are informative or humorous, just because.

But there are some things you should avoid. Don’t talk about politics, religion or sex. These things are always hot button topics and will likely get you in trouble with someone.

Do Some Interacting

Share information is just one part of being online. The other part is interacting. Share content that isn’t your own to help support others in your industry. Comment and like stuff other people post. If your get comments on your posts, respond to them in a timely manner. The human that is posting should be friendly and easy-going.

Having an online profile just doesn’t cut it anymore. You need to have a real presence. Post often and share things that your followers will find interesting. Even though this is your business profile, avoid hard selling. By interacting and getting others excited for what you have coming up, you can sell your business without doing all that selling.

 

 

 

The Google Analytics Reports Every Website Owner Needs to Check

Google AnalyticsIf you know about Google Analytics, you know it’s useful for telling you where your traffic is coming from. But it can tell so much more. Here are 3 reports that every website owner needs to check. And don’t worry … they’re super easy to check and understand.

#1 How visitors are finding your site

You want to know how many people are finding your site, but you also want to know exactly how they are finding it. Without this information, you won’t know what is working and what isn’t. Go to your Google Analytics dashboard and choose the Acquisition tab on the left-hand side and then click All Traffic and Source/Medium. Here you will see if your traffic is coming from organic searches, social media, referrals and more.

#2 What keywords they are using

If people are finding you through the search engines, you want to know what people are plugging in to that search box to find you and Google Analytics is perfect for giving you this information. Visit Acquisition, Campaigns and then Organic Keywords. This will give you specific words and phrases people are searching for, but it will also show you the bounce rate for each keyword. Is the bounce rate high for certain keywords? Make sure those pages contain content that pertains to that specific keyword to give readers what they are searching for.

#3 What your visitors are looking at

Want to know which pages your visitors are viewing most? How long they spend on each page, and how quickly they leave those pages? Scroll down to Behavior, and then to Site Content. You can also check your stats to see how many unique page views you are getting and which page they are entering your website on. If you find there are some pages that just aren’t getting much traffic, you can go back and optimize those. Tweak the title, SEO, structure, etc. to see if you can earn them more attention.

Google Analytics can tell you so much more than how many views your site is getting. It can tell you exactly how people are finding you, what words they are searching for and which pages get the most views. Armed with this information, you can utilize specific channels and optimize for certain keywords to increase your traffic.

 

 

Writing Enticing and Attention-Grabbing Subject Lines For Your Emails

email subject linesYour subject line is the single most important sentence in all your emails.

Why?

It’s the first thing your readers see. A good subject line will make a bigger impact than a good email. Email subject lines have the power to get people to pay attention to the rest of your email. The more people who you get to open your email, the more click-throughs you’re going to get and the more sales you’ll get. Plain and simple.

So how do you write enticing and attention-grabbing subject lines?

Personalize It

Use their name in the subject. Some marketers think this is tacky, or that people get used to it or start to tune it out after a time.

They don’t.

This has been split tested time and again and again by marketers across many industries. Using a person’s name in the subject line gets a higher open rate than the same subject line without their name. Almost always.

Keep It Short and Simple

Different email clients have different subject line cut-off thresholds. As a rule of thumb, try to keep your subject lines under 50 characters.

This will keep your subjects from getting cut off. It’s also short enough that you can quickly snag someone’s attention. It doesn’t “feel” like a lot of work to read your subject line.

Tell ‘Em What They Get

How will it benefit their lives to read your email?

Magazines have tested this extensively. Headlines that imply a benefit outpull headlines that are only shocking, headlines that are only interesting or headlines that engender curiosity but don’t imply a benefit.

Always, always tell people what they’ll get by opening your email.

Make it Special

If possible, imply that you’re going to share something with them that nobody else is talking about. Something that you’ll only share once. Something that they would really benefit from learning.

When you make information exclusive and scarce, people get curious. Curious enough to open an email.

Create a Sense of Urgency

Imply that the information in your email is only good for a short time, or that an offer might expire. This technique is hard to get right, but can be extremely powerful.

If you lie to create urgency, you’ll lose credibility with your audience. If you make up deadlines that don’t exist, people will stop paying attention to your claims.

But if you look for genuine scarcity and learn to showcase it, you can powerfully boost your open rates while actually increasing credibility. After all, people are glad you brought something time sensitive to their attention before it was too late.

Always Test!

Finally, split test. Split test different styles of headlines. Different kinds of headlines work better for different kinds of audiences. Not all audiences respond to the same things. Learn what works best with your audience.

Remember – your subject lines are important. Critically important. Put a lot of time and energy into them. These tips will help you write some truly “knock it out of the park” subject lines.