How do you know if your marketing strategies are working or not? You could be throwing a lot of money down the drain on a failed scheme. Luckily, split testing can help you figure it out.
Split testing, or A/B testing, your landing pages, email subject lines, marketing ads and advertising copy will supply vital data that offers insights into your market and how you can better reach your target audience.
Split testing your marketing basically entails running two campaigns with specific differences to compare which version yields the best results and highest overall conversion rate.
Why should you split test? Because it allows you to see what is working best. It can help you:
- Increase conversions. Figuring out your audience response to most will allow you to utilize that information and increase your performance.
- Learn more about your audience. As a marketer, it is essential that you know who you are marketing to. By testing different subject lines, content, forms and adds; you can get to know what your customers like best continue to give that to them.
- Adjust when things change. Unfortunately, just because the marketing tactic has worked before does not mean it will continue working. As your audience and their needs change you will want to change how you do your marketing. Continuously testing will ensure that your marketing campaigns are always effective.
As you can see, split testing is a very effective way of determining what works best for your business and your audience. It’s not magic; but science, technique and trial and error.