There are a few ways to get your written content. You can write it all yourself, hire an employee or hire a freelance writer. Each option has its own benefits. However, it’s hiring a freelancer that really has its benefits, and I’m not just talking about the benefits regarding your content. Here are five that benefits of hiring a freelance writer to take care of your written content.
#1 Experience. Any good freelancer will have experience. And with so many writers out there, it’s pretty easy to find one that specializes in your industry. A freelance writer can bring the unique combination of industry experience and writing experience to really boost your online content.
#2 Connections. Oh yes, freelancers come with connections. Most that have been at it for years have been around the block. They may very well be able to recommend a web designer, an AdWords specialist, a social media specialist, etc. Even if you don’t need all that, freelancers typically know their way around social media, and if they agree to share your blog on their own profiles, that’s more publicity and promotion for your business.
#3 Affordability. While a freelance writer is going to cost more than writing your content yourself, it’s going to be more cost effective than hiring someone in-house. Hiring an employee usually means supplying a work space, as well as a computer and other office supplies. It may even mean medical benefits and insurance.
#4 Flexibility. Freelancers work from home because it offers them flexibility. But it can work in your favor too. Especially with time zone differences, you could have someone adding posts, editing your website or sending out emails even after your business is technically done for the day.
#5 Outside POV. Sometimes it’s hard to see what others see. And being in a position on the inside can sometimes skew your view of your business. A freelancer can come in and offer a fresh new view, and a new approach, to your content and your marketing.
Written content still has its place for businesses. And one of the best ways for businesses to get that written content is by hiring a freelance writer. A freelance writer offers the experience, connections, affordability, flexibility and fresh point of view that an insider just can’t.
Have you hired a writer for your business? Leave a comment and share your experience.