For businesses to get ahead, positive online reviews are like gold. So it’s no surprise that Yelp reviews have become the word-of-mouth of yesteryear. Consumers flock to Yelp, not only to look for suggestions, but to check out reviews before patronizing any business. If you have positive reviews on Yelp, you can bet you have a greater chance of getting even more business.
But what do you do if you don’t have any reviews on Yelp? Here are some tips to help you gather some quickly.
Claim your page. Go to Yelp and claim your business page. Fully customize it by adding images, a description of your business, business hours, contact information, etc.
Add a Yelp badge on your website. Make it clear that you’re on Yelp! Add a review badge and a link on your site where it can easily be seen.
Put a sign in your store. If you have a physical location, place a sign “Find us on Yelp” sign in your front window or near the register.
Add the link in your email siggie. The more exposure you can bring to your Yelp page, the better. Add your link to your email signature, your email newsletters and anywhere else you can.
Cross promote your Yelp profile. Utilize your social media followers to get reviews. Don’t go begging for positive reviews, that just screams desperate. Instead, post that you’re on Yelp and would love to hear what people think of you. Or simply say “Check us out on Yelp.”
Ask your loyal customers. If you have customers you have you serviced for years, you may be able to nicely ask if they would be willing to leave you a review on Yelp. You may even offer an incentive for leaving a review – like a coupon or discount.
Ask your vendors. Vendors you have worked closely with often know your business best. Like hitting up your loyal customers, don’t bribe or blatantly ask for a raving review. You can, however, ask vendors if they would review your business, not as a customer, but as someone how has worked with you.
Peer influence is great motivator when it comes to consumers. Yelp reviews are a great way to grow your customer base. If you don’t have enough (or any!) positive reviews on Yelp, follow these tips to help get your name on the Yelp board.