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Can the Passion in Your Voice Affect Customer Motivation?

customer relations,If you want to create customer motivation, one of the first places you should look is yourself. The way you speak and communicate with your customers plays a large role in how they feel about your brand, product or service.

The Infomercial Example

One prime example of how excitement can play a role in getting people motivated is late-night infomercials. If you turn your TV on late at night and watch these infomercials, you’ll find that every single person you see appears to be jumping out of their skin with excitement.

Infomercials are produced by professionals who truly understand how to motivate a market. If you or your spokesperson is highly passionate, your customers will feel that motivation and get passionate as well.

Passion Doesn’t Have to Look a Certain Way

Passion doesn’t always have to look like a person talking quickly or loudly. It can also take a very calm and controlled demeanor. The words you use can convey how much you believe in something, without you having to wave your arms excitedly or talk loudly.

Felt Passion versus Expressed Passion

Have you ever seen someone speak as if they were passionate, but you thought they were just faking it? For example, if you went to a used car salesman, they might sound very excited about a car – but you just don’t feel it.

That’s probably because they’re trying to emulate what they think excitement looks like, without being truly excited.

The key to transferring passion is to first feel passionate yourself. You can’t just emulate passion; you have to actually feel it inside.

If you can muster up a burning passion as you speak, that’s what will motivate your customers.

Who You Are Can Be Intrinsically Motivating

Who you are, your past results and what you stand for can be intrinsically motivating, even if your voice isn’t. What do I mean? If can establish yourself as a leader in your industry, you raise your clout with others. Suddenly others will want to know what you have to say and will look to you for motivation.

Voice versus Technique

Voice tone and speaking technique are equally important. If you’ve ever attended a motivational seminar, you’ve seen techniques in action.

The speaker will have you jumping up and down, high fiving your neighbors and employ a whole host of other techniques to get you motivated.


Your voice is crucial, but so is understanding the mechanics of motivation. However, without passion in your voice, no technique will make a difference. Start with a fiery passion that comes from the inside, then add proof, results and techniques on top.

Keyword Research Tool Comparison Chart

research toolsKeywords are probably the most important element of SEO as they are what helps get your content indexed and found. Choosing the right keywords can boost your page views, traffic and even sales. Picking the wrong ones can mean not getting your content seen.

There are many tools online that can help you figure out the right keywords for your content. In fact, it can be hard to figure out which is best for you. Here is a simple comparison chart to help you pick the right keyword research tool for your business.

NOTE: Comparison chart was created based on available information and features are subject to change.


  Product NameWordTracker Product NameGoogle Keyword Planner Product NameMarket Samurai Product NameSEMRush Product NameKeyword Discovery Product NameUberSuggest



$27 to $99 Monthly Free — But must sign up for AdWords Account Free to $149.00 $69.95 to $499 Monthly (can order custom plans) $199.95 to $495 Monthly or $1895 to $4752 Yearly Free
Keyword Suggestions  Yes Yes, Limited Yes, Exceptional Yes, Exceptional Yes, Exceptional Yes
Export / Download Reporting  Yes Yes Yes Yes, Branded Reports Term reports, Lists, Industry Keywords You can copy and paste your selections
Local Focused Research Tools  Yes Yes, Limited Yes, Exceptional Yes, Exceptional Yes No
Search Competitors  Yes Yes, Limited Extensive Extensive Exceptional Yes
Results for images, recipes, videos, news, etc.  Yes No No No No Yes
Other Suggestions Yes Yes, related Yes, related Yes Yes, spelling mistakes, related No


How to Write a Case Study That Will Boost Your Business

online marketing, business marketing, case studies Case studies are an in-depth look at how a customer has benefited from using your product or service. It is a great way to help your business get extra press. Case studies can be featured as a blog post, a newsletter or even as a brochure or press release. To write a really effective case study, you can hire a freelance writer, or you can write it yourself. If you plan to go the DIY route, here are some tips on how to write a case study with business-boosting power.

Have a strong title. Like any written content, your title needs to capture your audience and give them an idea of what you’re about to share with them. Write a title that is intriguing, but gives your audience an idea of what’s in it for them.

Use real numbers. What is more compelling? Saying your product has helped increase your customer’s productivity or saying it has increased it by 80%? Having concrete numbers (even ballpark figures) really helps show how well your product or service is working for others.

Avoid pitchy jargon. This is a case study documenting a real customer experience. This is not the time to get all sales-y. Skip advertising jargon like “unique” or “market leading” for your case study.

Include quotes. To make your case study really compelling, you will want to include quotes from your customer. It gives a first-hand account from someone who has really benefitted from your business. It also gives readers something to relate to. Your case study can be written in first or third person.

Include contact information. This is especially important if you plan to distribute your case study to other mediums besides your website. Include your business name, email, phone number and any other important contact information.


Case studies give a first-hand account of someone who has used your business. It goes further than a simple testimonial does, and can really help boost your business. If you plan to write your own case study, use these tips to ensure yours is effective.



How to Make Your Content Scannable

online content, blog contentYou’ve just published the most eloquent blog post you have ever written. It’s researched, and perfectly crafted. But none of that matters unless you can get your audience to actually read it.

So how do you get them to read your content? By making it scannable of course! Scannable content is especially important for business content, where getting people to read what you have written can directly impact your sales. Here are 5 easy things you can do to make your content scannable and easy to read.

  1. Write in short paragraphs. Long blog paragraphs can be off-putting. There is just so much to read. Online readers (myself included) tend to digest information better when it’s delivered in shorter spurts. This allows them to get to the meat of the paragraph and move on.
  2. Use headings and subheadings. Another way allow reader to get to the main point of your post is to use headings. Headings and subheadings break up the content and tell readers what each section is about, and what they can expect to read.
  3. Use bullet points and numbers. This post contains a list with numbers. And to make it even easier to know what my 5 points are, the main point of each number is bolded. So if you really didn’t want to read this whole post, I’ve made it pretty easy for you to get the gist what you should do to make your content scannable.
  4. Use block quotes. Sectioning off important sentences immediately tell your audience what the main point of your blog post is. If you have a sentence that is catchy, and can capture readers’ attention, using a block quote can really bring attention to it as well.
  5. Add in some space. Add in some space. Do not feel compelled to take up every inch of white space on your screen. In fact, space gives readers the illusion that there really isn’t as much text as there really is, making them feel less overwhelmed when reading a long post.


Let’s face it. Online readers just don’t have the time to read every long post out there. But when you go through all the trouble to research and write a brilliant post, you want to get people to actually read it. By writing shorter paragraphs and using tools like headings, bullet points and block quotes to break up the content, you can make your content scannable and easy for your readers to take in.

Benefits of Outsourcing

hiring a writer, social media, hiring a freelancerLet’s face; there are some aspects of business that you just don’t want to do. For some it may be your blog and content writing, for others it can be your social media interaction. While it can be difficult to hand over the reins and allow someone else to take over, there are many benefits of outsourcing some of your business tasks to a freelancer.

Cost savings. It may not seem like hiring a freelancer will save you money, but it will in the long run. What else could you be doing if you hand over certain tasks? Maybe focus on other tasks that need to be done, perhaps some that are more important. Also, if you compare the costs of hiring an extra employee to handle these tasks compared to outsourcing, the clear winner is outsourcing. A regular employee requires hiring, training, a physical workspace, benefits, paid time off, etc.

Level the playing field. If you are a small business, chances are you can’t afford the same in-house support as your larger competitors. By outsourcing, you will be able to utilize the same technology and expertise, without having to hire an in-house employee.

Focus on your business. You only have so much time and attention. When you free yourself from the day-to-day tasks of business, it leaves you much more time to focus on the on core of your business. You will be able to devote your time to product creation, sales, or other aspects that will bring in more money.

Flexibility. When you outsource, you have the flexibility to bring in workers, or release them, whenever you see fit. For example, there may be certain times of the year when you need more work done compared to others. By using a freelancer, you can add on hours when needed and reduce them later when the busy period has ended.

Risk management. Using freelancers rather than hiring employees reduces your employee turnover risk. It can increase your continuity and help keep your business running all year round.


Small business owners always seem to have the most to do. Without the added help of extra employees, they are left to handle the day-to-day tasks on their own. By outsourcing some of your business tasks and freeing yourself up to work on more important things, you can actually save time and money.

YouTube-Not Just For Watching Funny Videos

social media marketing, visual marketingYouTube is the most used visual social network. It’s great for viewing biting babies, crazy pets or the latest music video. But it can also be a great tool for businesses. With YouTube owned by Google, it is a great way to help your business get seen. But as with all marketing methods, there is a right and a wrong way to go about using YouTube. Here are some ways to use YouTube effectively for your business.

  1. Create your own channel. This is often overlooked but is very important. Your own YouTube channel is where you can store all the videos you upload. You can organize your videos and highlight your business name. Having your own channel also allows people to subscribe and follow your channel.
  2. Fill your viewer’s needs. The videos you upload should fit some purpose. This can be in the form of a how-to video, product demo or even a product advertisement. The type of video you make will depend on the type of products you sell. In general, people like videos that are helpful and teach them something.
  3. Make your videos quick and engaging. You don’t need an expensive professional camera to make a decent video. Make sure the lighting is good and the camera isn’t shaking. Use a tripod if possible. It is important to keep the conversation in the video flowing so that it will be engaging. Also, do not make your videos too long. Videos that are overly long turn people off and keep them from viewing them in their entirety.
  4. SEO your videos. Yup, just like your website content, your YouTube videos can benefit from keywords. When you upload your videos, make sure you take advantage of the tags. Use tags that you think people will use when doing a search.
  5. Spread your videos. Once you have your videos up, you can share them in other places. Put them on your homepage on your website or blog, add them to your Facebook page or tweet about your videos. Videos make great additions to landing pages or welcome pages. And don’t forget to add tags and keywords!
  6. Advertise your business. This is the point of your YouTube channel isn’t it? Include your website address at the end of each video so viewers can find out more information if they need it.


YouTube is one of the largest social networks in the world. It successfully combines social sharing with interesting visuals – two things that are huge with consumers and online viewers now. Use these tips to successfully use YouTube to market your business to the visually inclined population.

Why You Need a Social Media Manager

blog manager, social media marketing,Do you find your business spending too much time working on social media? Or maybe you’re not spending enough time on it because you’re not really sure what you should be doing. Either way, a social media manager can help.

What is a social media manager? It is someone who will take over your social media marketing; following your marketing strategy if you have one, or coming up with an effective strategy for you if you don’t. Still not convinced? Here are just some reasons to hire a social media manager.

  • Awesome experience. A social media manager will bring experience with them. She will know what to do to build your online audience, or how to help you increase your presence and online influence.
  • Saves you time. This is perhaps the greatest benefit of hiring a social media manager. Handing over the reins to your social media campaign will free you up to do other things. You could have more time to work on content, product development, customer service, etc. Imagine what else you could get done if you didn’t have to worry about interacting as much online.
  • Gives you one voice. Having one person take care of all your social media profiles will give you a distinct voice across the board. Also, all your different channels will work toward one goal. Whether that is boosting traffic or increasing sales, your social media manager will have an idea of what to post and share to help you reach that goal.
  • Increases your traffic. An experience social media manager will be able to help you increase your SEO campaign, your followers and site traffic overall. She will be know what to post, how to engage and when to interact to drive even more traffic back to your site.
  • Creates and manages your accounts. Is your social media campaign as effective as it can be? If you’re not sure, a manager can help you set up accounts for the most effective platforms for your business, and manage them accordingly. He can also set up outside social media tools that can help you automate your posting and online presence for the most exposure.
  • Monitors social trends. Keeping up-to-date on what is hot and what others are sharing is a great way to stay relative. But with so many other things to do, it can be difficult to keep up. A social media manager can be your eyes and ears, looking out for new trends that can help your business.


A social media manager can be a great asset for any business. By hiring an expert to take care of your marketing, you will have that peace of mind that your social media strategy will be efficient, and it will give you more time to work on other things.

Want to learn more? Check out Vertical Linq for excellent social media management and blog management services.


Can You Really Make Money Blogging?

make money online, bloggingIf you’ve ever looked into making money online, you’ve definitely heard about blogging. And really, anyone can start a blog. There are many platforms that allow you to sign up and get started for free. But can you really make money just by blogging?

The honest answer is yes and no. Yes, you can make money blogging. In fact, there are many, many people doing it. But no, not everyone will succeed. It’s not going to be easy and you will have to work at it. Here are some important things to know before jumping into blogging for money.

  1. It won’t happen overnight. I know. It would be awesome if you could set up a blog and instantly bring in tons of cash. But the reality of blogging is it actually takes hard work and time. Also, to make real money you want to make sure there is an interested audience for your topic. This takes some preliminary research.
  2. It takes hard work. Besides time, running a profitable blog takes work. I already mentioned that it is important to do some preliminary research on your topic and your audience. But once your blog get up and running, you going to have to work even harder. You will need to come up with engaging and entertaining content and find ways to connect with your readers.
  3. There are many ways to make money off of blog. You may have heard of Google AdSense and affiliate ads. But putting up ads on your blog is just a small way that you can earn money. There are sponsored posts, promoting affiliate products, and of course, selling your own products. Not every method will be right for you, and not every method will work.
  4. You will need to experiment. Like I said not every method will work for you. The best way to figure out what works for your blog and your audience is to experiment. Place Google ads in your sidebar and in your content. Promote other products in your blog post. Write and sell your own eBooks. There is no limit to how you can monetize a blog, but there may be a limit on what your audience wants to spend money on.


Blogging is a profitable way to make money online. There, I said it. But it’s not an easy way. If you love to write and interact with people online, than you could be great at making money through blogging.

If you have been looking for that one specific resource that will show you exactly what you need to know to turn your blog into a money making machine, check out my newest Kindle book: “Blogging From Start to Profit: Everything You Need to Know to Make Money Blogging.” You can get it here:


What Makes a Good Online Marketer Become Great?

marketing, online marketingYou’ve worked very hard to become a good marketer, but it’s time to really take your work to the next level and become great. Being great requires effort, commitment and an understanding of what it takes to move beyond average to above average. Let’s assume you know your audience, have a well-defined niche and you’re a good marketer now. To move from good to great, you’ll need to have the following qualities.

 Be Authentic and Real

To be truly authentic you need to know who you are and what you stand for. Do not try to mimic other industry leaders; focus on what makes you, you. You’re unique as a marketer so once you find your voice, don’t change it – just do more of it. It is what will set you and your business apart.

Demonstrate Honesty

Stick to what you say you’ll do portrays honesty. If you send a customer a headline that is deceiving, word gets around, and you won’t be seen as honest or trustworthy. Show how honest you are by not misleading your customers and potential customers, and stand by your word.

Be Ethical

Ensure that any product, service, or content that you promote is ethical. Remember that just because something is legal doesn’t mean it’s ethical. Ethics go far beyond legality. While most of the time something that is not ethical will also be illegal, the reverse is not true. Ethics for each business person and business entity will vary depending on their values and beliefs. What’s important is that you walk the talk and practice what you preach.

Stay Informed about Your Industry

A great marketer will also stay highly informed about their industry. Staying up-to-date on the news, hot topics, trends, laws and information regarding your industry at all times. The more informed you are, the more you can stay ahead of coming trends and killer technologies, creating a situation where you are a major thought leader within your industry.

Always Be Empathetic to Your Clients

A great marketer cares about their customers. A great marketer has passion about their products and/or services because of what they do for their customer. They strive to understand the audience more every day and to demonstrate the care they have for them in their actions, products and services.

Be a Savvy Business Person

A great marketer is able to look at things from different angles to come up with useful products and services as well as interesting and compelling campaigns. Someone who is savvy knows how to listen to their customer and create a product based on what they learn, as well as turn it on its ear to create something amazing and new.

A Great Marketer Is Always Prepared

A great marketer is always prepared for changes in the industry and knowledgeable about what their customers want and need to solve their problems. A great marketer is ready for the traffic from a new campaign or publicity in order to avoid crashes and other technical problems.


There are good online marketers, and there are great ones. Great marketers know their audience and take the time relate to them. Great marketers are also always improving. They check their metrics, study the numbers, and run A/B testing on every new campaign, seeking to always improve and become even greater.

Why Marketing Your Business is Like Raising a Baby

marketing, internet marketing,If you’re a parent, you know how demanding a newborn can be. If you’re not a parent, make no mistake; those small bundles of joy can easily turn into demanding life-suckers.

Funnily enough, marketing a business is quite like having a newborn. They both require hard work and lots of attention. Here are 5 reasons why marketing your business is like raising a baby.

There are no real instructions. Fortunately, there are numerous books, articles and blog posts devoted to both. You can have a plethora of information at your fingertips at any given time. Unfortunately, this doesn’t mean much compared to real life experience, and no two babies (and businesses!) are alike. With both parenting and marketing, you have to get down and dirty and figure what works best for you.

You need to feed it. Constantly. Yes, this goes for both topics. A newborn demands food at practically all hours of the day. Especially in the first few months. That’s pretty much all they do; eat, sleep and well, you know. Similarly, a marketing plan needs to be constantly fed as well. It’s not a set and forget type of thing. It needs to continuously be fed; with written content, social media posts and other advertising material.

You need to change it. With both marketing ideas and babies, there are times you’re going to get some stinkers. That is why a marketing plan needs to constantly be evolving, changing. If at first you don’t succeed, change things, and try something else.

You need to nurture it. Babies need to be held and coddled. A marketing plan does too. I already mentioned you can’t just set and forget. You need to work at it, interact with customers and get involved.

You need to entertain it. Like babies, your followers need interaction and attention. With social media especially, followers want to be entertained. Simply linking to your blog posts or your products is not going to engage your followers and turn them into paying customers. Post other interesting articles you find on the web, share memes and videos and start conversations.


Like raising a newborn, marketing a business takes work. There may some sleepless nights, there may be some tears. It isn’t always easy to raise a newborn, nor is it easy to cultivate and market a business. But in both situations, the rewards are tremendous.