As an online business owner, building traffic to your website is important to your success. Equally important is keeping your visitors on your site and having them come back often. The longer they ‘stick around’, the higher your chances are of making sales.
Here are five easy ways to make your website sticky.
#1 Stand Out
Sometimes it’s hard to stand out from the crowd but with millions of websites to choose from, you have to be different. Nobody will visit a boring “me too” site – it’s that simple.
To stand out, you need to know your unique selling proposition (USP). What sets you apart from all the other websites talking about the same topic?
You also need to have interesting content that gets your visitors talking. Give them a reason to talk about your site. Offer them ways to interact with you. The more interested they are, the more they’ll spread the word about your website.
#2 Emphasize the Benefits
Whether you sell products, services or simply offer information, it’s important to focus on what you can do for your visitors.
Before you can emphasize the benefits, you first need to know who your ideal customer is. Who needs your information, product or service? What is their age, gender, average income, interests, location, etc.? Knowing this will help you write specifically to them and know which benefits to emphasize.
#3 Stay Focused
The quickest way to lose visitor interest is to confuse and overwhelm them.
Your website should have a clear focus and stay centered on that focus. In addition, if you want visitors to do something, tell them. Giving them too many options and no direct instruction can quickly cause confusion.
#4 Work Your Email List
If you don’t have an email list, get one. With all of the low-cost options available these days, there is no reason you should be without a way to contact those who are interested in what you have to offer.
Studies show that it takes contacting the average customer five to seven times before they will buy from you. This time is spent getting to know you and building their trust in what you offer.
If you don’t have them on a mailing list and they forget to return to your website, you lose out on a huge amount of business.
#5 Update Regularly
Part of what keeps visitors coming back is updating your site regularly. This is especially important if you have a blog. A stagnant site will cause visitors to quickly lose interest and never return.
In addition, search engines love fresh content. Making the search engines happy means more traffic for you.
Making your site sticky can boost sales exponentially and it isn’t hard to do. With a little thought and time you will have your visitors begging for more.