One of the reasons to maintain a business blog is to show yourself an authority in your niche. As an expert in your niche you will get a certain amount of respect, which leads to more traffic, better relationships and more sales. But, in order to become an expert you must start at the beginning. Here is how to turn your blog into an authority.
Blog Often and Regularly
You’re never going to be viewed as a niche authority if you blog once a month. Set up a viable blogging schedule and stick to it. Aim for at least twice a week. Blog about much focused topics, starting from a beginner’s perspective and working your way up over the next year to a more advanced perspective. Also, guest blog strategically on websites that market to your audience. Blogging often is the best way to get traffic to your website.
Write and distribute articles about your niche on topics your audience would be interested in. Find online and offline magazines in which to contribute as an expert in your niche. If you submit a compelling article, it’s likely your submissions will be used. Whether online or offline, this type of content helps establish you as an expert to the public.
Become a Resource
Let the local and national press know that you’re a resource they can call on when they need a quote about your niche. You can do this in a variety of ways, such as sending email to reporters when they write about your niche, making blog comments, and using a service like HARO (Help a Reporter Out). HARO is a way that you can sign up to be a source to qualified reporters on any topic you choose. There are free and paid opportunities.
Set up Consistent Profiles
No matter whether it’s Facebook, LinkedIn, or your blog, your profiles should be very consistent. You want to be very careful about contradicting who you are across accounts. Ensure that you essentially say the same thing on each social media account but in different ways based on the type of social media account. For instance, LinkedIn is more business and buttoned up, while Facebook is more social – more like an after-hours business event. Of course, be businesslike and professional on all accounts.
Send Out Press Releases
When you do something exciting in your business, whether it’s publishing a book, having a webinar, or conducting an interview for a radio show or podcast, send out a press release. Press releases are a good way to get online back links to your website but they’re also a good way to get in print
Turning your business blog into a niche authority is a great way to command respect, grow your audience and boost your sales. Use these simple tips to blog your way to business niche infamy.