And for good reason.
Webinars are the perfect means to boost your business and generate leads. They can help you level up above other businesses in your industry, and stand out in the eyes of consumers.
There are so many reasons to do webinars. Among them:
You can become an authority. Who doesn’t want that? There’s something about speaking and presenting that makes you really look like you know what you’re talking about.
You can increase web traffic. People love stuff that will teach them something, especially if it’s free. Promote a free webinar on your site and watch the traffic roll in.
It’s a great way to capture emails. Your sign up form should also subscribe webinar attendees to your email list. It’s a great way to add qualified leads to your mailing list.
It can help you create a bond with subscribers. Listening to you live is as close to actually meeting you in person as it gets for most people. Since they can also interact with you during the webinar, it’s a great start to a relationship.
You can promote a product or service. Have a product related to the topic of your webinar? This is the perfect opportunity to push it to people who are already interested.
I hope you’re convinced that hosting a webinar can really help your business. Now don’t worry, webinars are actually easy to create.
Start by picking the right topic. An easy way to do this is to simply check your blog. Look at your most popular posts to see what your followers and people in your industry are interested in. If you have enough content on your site, you can even take a few of your related posts and repurpose them into a webinar.
Don’t have a blog? (By the way, you should have one. It’s an easy way to get traffic and turn you into an instant authority source) Do some research on other blogs and see what people in your industry are talking about. What questions come up the most? What topics are discussed? Find something that has good organic search potential. You will have to do some keyword research for this.
Set up a landing page on your site to help promote the webinar. Share your link on social media and with your existing email list. Place a sign up form in a prominent location on your site. You may even want to shoot a quick video telling people what your webinar is about.
A webinar is a great way to increase your authority and really boost your business. And they’re not difficult to do.
Stay tuned for how to create a successful webinar.