If you know about Google Analytics, you know it’s useful for telling you where your traffic is coming from. But it can tell so much more. Here are 3 reports that every website owner needs to check. And don’t worry … they’re super easy to check and understand.
#1 How visitors are finding your site
You want to know how many people are finding your site, but you also want to know exactly how they are finding it. Without this information, you won’t know what is working and what isn’t. Go to your Google Analytics dashboard and choose the Acquisition tab on the left-hand side and then click All Traffic and Source/Medium. Here you will see if your traffic is coming from organic searches, social media, referrals and more.
#2 What keywords they are using
If people are finding you through the search engines, you want to know what people are plugging in to that search box to find you and Google Analytics is perfect for giving you this information. Visit Acquisition, Campaigns and then Organic Keywords. This will give you specific words and phrases people are searching for, but it will also show you the bounce rate for each keyword. Is the bounce rate high for certain keywords? Make sure those pages contain content that pertains to that specific keyword to give readers what they are searching for.
#3 What your visitors are looking at
Want to know which pages your visitors are viewing most? How long they spend on each page, and how quickly they leave those pages? Scroll down to Behavior, and then to Site Content. You can also check your stats to see how many unique page views you are getting and which page they are entering your website on. If you find there are some pages that just aren’t getting much traffic, you can go back and optimize those. Tweak the title, SEO, structure, etc. to see if you can earn them more attention.
Google Analytics can tell you so much more than how many views your site is getting. It can tell you exactly how people are finding you, what words they are searching for and which pages get the most views. Armed with this information, you can utilize specific channels and optimize for certain keywords to increase your traffic.