Funnily enough, marketing a business is quite like having a newborn. They both require hard work and lots of attention. Here are 5 reasons why marketing your business is like raising a baby.
There are no real instructions. Fortunately, there are numerous books, articles and blog posts devoted to both. You can have a plethora of information at your fingertips at any given time. Unfortunately, this doesn’t mean much compared to real life experience, and no two babies (and businesses!) are alike. With both parenting and marketing, you have to get down and dirty and figure what works best for you.
You need to feed it. Constantly. Yes, this goes for both topics. A newborn demands food at practically all hours of the day. Especially in the first few months. That’s pretty much all they do; eat, sleep and well, you know. Similarly, a marketing plan needs to be constantly fed as well. It’s not a set and forget type of thing. It needs to continuously be fed; with written content, social media posts and other advertising material.
You need to change it. With both marketing ideas and babies, there are times you’re going to get some stinkers. That is why a marketing plan needs to constantly be evolving, changing. If at first you don’t succeed, change things, and try something else.
You need to nurture it. Babies need to be held and coddled. A marketing plan does too. I already mentioned you can’t just set and forget. You need to work at it, interact with customers and get involved.
You need to entertain it. Like babies, your followers need interaction and attention. With social media especially, followers want to be entertained. Simply linking to your blog posts or your products is not going to engage your followers and turn them into paying customers. Post other interesting articles you find on the web, share memes and videos and start conversations.
Like raising a newborn, marketing a business takes work. There may some sleepless nights, there may be some tears. It isn’t always easy to raise a newborn, nor is it easy to cultivate and market a business. But in both situations, the rewards are tremendous.