Someone you dream of being like, having a successful blog like theirs and someday finding the success they have.
And I bet you know this blogger’s content and writing from a mile away. You’ve followed them enough to know exactly what they write about and how they write it. You may even feel like you know this blogger as well as you know your friends.
Because these successful bloggers have nailed their V.I.P.
No, I’m not talking about that V.I.P, though they are pretty damn important.
I’m talking about their blogging V.I.P.
They’ve successfully nailed their blogging Voice, Individual value and their People.
And you can too. Let’s talk about each and how it can help you create a successful blog.
You like certain bloggers because of the way they communicate. They’re probably a bit conversational, maybe they swear a bit, maybe they write a little like you. You’ve come to know their style, and you could probably tell if someone else started writing their posts. It just wouldn’t sound right.
This is because they’ve perfected their blogging voice.
Your blogging voice ensures that all your posts are uniquely “you.” It helps you to build a community of loyal readers who have come to know your work and love your words. It helps you connect with your readers, allowing them to get to know you better, turning them from casual readers into raving fans.
So what exactly is your blogging voice?
Basically, it’s how you write. It’s the tone and words you use.
But it’s actually more than that. Your blogging voice integrates your way of writing with your personal experience, creating content that relatable, and unique to you and only you.
And don’t let the fear of being too informal with your voice hold you back. Allowing readers to get to know the real you will actually help build up your tribe of loyal readers. So be informal, be vulnerable, be you!
Next up, individual value.
What can you bring to the table that no one else can?
This is so important, my friends. There are so many other bloggers out there.
But you, you have something special. Something no one else does. And once you figure out what it is, what you have that you can share and teach, what makes you different … you have your value positioning statement.
Then once you find your value, it’s important to use it and show it off. One of the best ways to communicate this is to make sure it’s clear on your website. When new readers visit your site for the first time, they should immediately know what your blog is all about. Don’t make them look around and read a bit to find out more. Because many times, people won’t. They ain’t got time for that. So don’t give them the chance to leave without giving you a chance – make sure your individual value and what you’re all about is understandable within the first few seconds of being on your site.
For your favorite blogger, you are her people. You are the person he is writing to each day.
How do I know?
Because it’s the reason you love their blog so much. Because all their content resonates with you.
They sound like they’re talking to you, right?
That’s not a coincidence.
They’ve likely spent tons of time figuring out who they are writing for, and what types of content they can create that will speak to the specific people they want to talk to.
This is why all their content, all their social media posts, their images, their updates – you can relate to them all.
Figuring out who your own blogging people are can help ensure all your content speaks to your ideal reader, turning them into fans of everything you create.
Successful bloggers know their blogging V.I.P. They have a distinct voice, they know what value they bring for their readers and know exactly who their target readers are. They use this information to make sure that everything they create is really targeted and focused, and perfectly in line with their blogging goals. Find your blogging V.I.P so you, too, can have a successful blog!