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Advantages of Webcasting

webcast, image by imagerymajestic on freedigitalphotos.netWith social networking being at a high point and increasing steadily, the drive for interactive websites is on the increase.

A lot of people want a website that’s not simply static and they’re looking for interaction when they log onto the net – from Twitter to Facebook to YouTube – we want to connect.

As an online business owner this means that adding a webcast to your online business is a great move.

First, what is a webcast?

In simple terms it’s a video recording placed on the web. Just like a TV offers traditional viewing, a webcast does something similar – but the video is streamed on the internet rather than the TV network.

A webcast can be anything from a video of you explaining how to do something to your viewers, to a two (or more) people interview, to an interactive online class.

The point is that you’re adding an interactive feature to your website and making it easier for visitors to give their feedback and get involved.

There’s a lot of different equipment you can use and a little research will help you find the best. Once you’re set up with your video recording mode you can take things a step further and use a video editing service to add features to your recording which will really make the video stand out. There are many services online and a simple Google search will help you find the right one for you.


Webcasting is a great addition to your website. You’re making it easy for your visitors to interact with you while offering valuable information. This will keep them coming back to your site over and over again.

Twitter as a Traffic-Generating Tool

twitter traffic, image by Stuart Miles on freedigitalphotos.netTwitter is still one of the most popular and quick tools available to help focus on strategy and promotion online. With a maximum number of 140 characters, you don’t need to spend a lot of time writing updates about your business or a lengthy blog post.

And you can easily use Twitter to draw people to your blog or website. By planning your tweets ahead of time, as a series of short and well-phrased mini-blog posts, they can assist you in keeping your followers loyal to you.

Here are some other ideas you might try:

* Keep your tweets coming on a consistent basis. Your audience will be happy to know they aren’t missing anything, and will gladly click through to your blog to keep up with your news.

* Tweet only a major point from your blog, such as the title. This will set up a level of intrigue, and those interested in finding out more will head to your website. This is precisely where you want them to go.

* Consider all areas of your business when thinking about your tweet. Such comments as how things work, why you do them and when you offer certain things are just the type of information your followers are looking to hear about.

* Instead of posting statements, you could try asking your followers for their input on what they would like to see on your blog or website. By getting their input it will be easier for you keep your audience happy when you are able to cover the topics they have been waiting for.

* Tweet at least once daily. At least. It’s even better to use a tweet scheduling tool such as TweetDeck, Buffer or Hootsuite and schedule your tweets throughout the day.


Once you get Twitter working for you and your business,make sure that your monitor your traffic using an analytic tool. You can see the comings and goings of your readers from Twitter, and you will be able to see what tactic is working the best for you.

What Makes a Website Link-Worthy?

link to website, image by Stuart Miles on freedigitalphotos.netThe days of reciprocal links with irrelevant sites are long gone. Today search engines (ahem … Google we’re talking about you) require that the links to your site and from your site be authorities to be worth anything.

Your Website Needs Useful, Informative, Accurate … Pretty Much Awesome

Don’t put filler content on your website. Every bit of content should be useful, informative and accurate. In addition, it’s important that your audience knows that the content is reliable in terms of well-written and well-researched pieces. It’s also important that you promote every last bit of content that you put on your site. If you’re not proud enough of your content to promote it, why would anyone else be linking to you?

Your Website Should Be Up-to-Date with Technology

Mobile friendly was the buzz word a year or two ago; now the phrase is “responsive design”. A website designed responsively will work well on any device. Nothing is worse than trying to link to a shared article and find out that you cannot comfortably read it on your smartphone or iPad.

Convert all online real-estate to responsive designed sites and you’ll become that much more link-worthy to relevant sites. In addition to responsive design, pay attention to all the technical elements of your site so that your website always stays up to date in terms of what your audience expects technology-wise.

Your Website Should Look the Part

This goes to being up-to-date with technology but also in terms of the design of your site. If you had a successful site in the 90s and you’ve not changed it, it’s way past time to change it. There exists many different formats today for a website. Gone are the typical banner at the time and two side bars. Sites are now much more dynamic in appearance. Thankfully, with software like self-hosted WordPress, you too can have a seriously competitive up-to-date and great-looking website that won’t blind visitors or appear old-fashioned.

Your Website Should Speak Directly to Your Audience

Outside of the look and feel of your website and your content, you need to be sure that everything speaks directly to your own audience. Don’t try to appeal to others just because you want links. Appeal to your audience instead. You should be able to create very detailed personas of your audience. These personas are who you will be creating and curating content for. You want your website to be the one-stop place for anyone who needs information on your niche.


By becoming the most authoritative site that you can for your niche as well as looking the part with an up-to-date website, you’ll certainly become more link-worthy. But, it’s most important to remember that you should always speak directly to your audience in terms of the look and feel of your site, and the content that you put on it. By doing so your website will become very link-worthy in no time.

Strategies to Become a Better Decision Maker

making good decisions, image by 1shots on freedigitalphotos.netBeing a good decision maker can help you in business and life. It’s been said that highly confident people make decisions clearly and stick to them rather than changing their minds or being indecisive. This is true of successful people as well.

Luckily, even if decision making doesn’t come naturally to you, it’s a skill that can be learned. Here are a few tips to help you become a better decision maker.

#1 – Start small. Even making small everyday decisions will help you accomplish the bigger goal. Small decisions such as where to eat today are a good place to start. The next time you are faced with a lunchtime dilemma, choose a place. Don’t second guess yourself or change your mind repeatedly. Make a decision and then stick to it.

Small steps like this can be empowering and help you to tackle the bigger decisions to come in the future.

#2 – Approach decisions logically. Many of us tend to make emotion-based decisions rather than logical ones. In business this can spell disaster. A good way to help you approach decisions in a logical manner may be to write down a list of pros and cons.

Simply grab a sheet of paper and label one side pros and one side cons. Then list all the good and bad points of your choice. Logically think through your comments and then make your decision. This way you can leave emotions out of the equation and concentrate purely on the facts.

#3 – Cut yourself some slack. Making decisions is a skill which can be learned but even great decision makers always make the right choices. Realize that making decisions effectively takes confidence and is a great first step, but your decisions may not always be the right ones. If you happen to make the wrong decision, give yourself a break and take comfort in the fact that you thought out your decision clearly and logically and made the best choice possible at the time.


Being a good decision maker takes time and practice. However, it’s a worthwhile skill to develop; for both business and life. Making decisions regularly may help build your confidence level and also help people know where they stand with you – two great entrepreneurial qualities.

Common Mistakes Niche Marketers Make

mistakes niche marketers make, image by digitalart on freedigitalphotos.netNiche marketing is becoming more popular … and more profitable. Unfortunately, not everyone excels at it. If you find you’ve been failing at niche marketing, it’s not because it doesn’t work. It’s because you haven’t done the proper research, haven’t put into action the things you’ve learned, and likely you’re jumping from one project to the next without making the first one a success. Hint: If you own more than five domain names, but do not have even one profitable website, you’re probably making one of these three common mistakes.

Jumping In Too Fast

It’s imperative to first do research before jumping into any niche. You need to know who your audience is, down to their age, sex, child status, and anything else important to know, so that you can create or find good products and/or services in which to promote to them. If you jumped in without doing the research, it will seem to take longer to earn a profit. You need to know who the audience is, whether the niche can be monetized, and who the competition is before you even buy a domain name.

Research the audience; study the competition; create or find products. In that order. Don’t skip these steps or you’ll be jumping in too fast and may waste a lot of money, time, and effort on an idea that can’t work.

Being Addicted to Learning

How many courses have you purchased, or how many books have you bought about how to make money in niche marketing? Probably quite a few. Learning is a good thing, but it’s important that you actually implement what you learn before learning something new. If you’re spending all your time reading and learning and not doing, you will never see success. You might be very smart, true, but you still won’t have success without doing.

Learn, implement, practice, evaluate. Remember these steps each time you see a course you want to take. Are you really going to take the time to do all four on the list? If not, don’t bother wasting your money.

Starting Too Many Unprofitable Websites

This brings us back to the issue of owning many domain names, getting the shell of a potential profitable website up, and then moving on to the next shiny object. Pick an audience, and a niche, do your research and stick to it before trying a new one. If you don’t have a darn good reason to buy another domain name, and it’s not related in any way to the niche or audience you currently market to, stop right now. Don’t do it.

Make a profit from whatever it is you’re doing right now and get that business running smoothly. After that it’s fine to start a new niche with the same or even an entirely new audience. Only buy domain names when you’re ready to get started in a particular niche.


It’s not impossible to become a successful niche marketer. In fact, there are many out there. Do your research, learn then implement, and avoid starting more niches before making the first one profitable and automated enough (through outsourcing and other means) to keep it going while you devote time to the next venture. Keep up to date on whatever niche you get involved in, read industry news, stay ahead of the competition. You will succeed!



Attracting New Clients through Community Involvement

community involvement. image by Stuart Miles on freedigitalphotos.netThere are several ways in which you can attract new clients to your service-based business, but one of the most effective is via community involvement. Don’t get worried. Community involvement can happen both on and offline. There are communities that exist only online and there are communities that exist only offline. You can do both for best impact, but if there is a reason you can only participate online that is fine too.

There are two types of communities you can get involved in. You can involve yourself in a community of your peers, or a community of your audience.

Peer Groups

In terms of peer groups, there are peers with whom you are in direct competition and those who offer complementary services to yours. Both can help you get clients but the complementary group will be more beneficial to you because they are not direct competition. Consider that when you get involved in any particular group.

Business focused groups, mastermind groups, industry focused groups and so forth all exist to help you educate yourself further and provide connections. You can get clients through word of mouth when a peer group member feels you would be right for a position because they have come to know you. Peer groups also offer opportunities for joint venture (JV) partnerships which can widen and expand your audience.

Niche Groups

Audience or niche groups are the best place for you to spend your time because you can find groups full of your ideal clients. You can locate these groups by looking at local meet-ups in the area, searching for groups on, and searching for and joining message boards devoted to a particular niche.

The key making niche groups work is to join the group, freely answer questions for them and let them come to see you as part of the group. Let your signature line speak for itself, and do not try to sell your services at all. They will come to you when they see that you offer what they want via your normal sharing mechanisms.

Understand the Pros and Cons

Be a free and open source of information regarding your niche. This is how people will get to know you and trust you and start seeing you as someone to refer to others or hire. There can be problems with choosing to spend more time in communities of your peers than in communities consisting of your niche audience. Doing so can result in a problem finding your ideal clients and being stuck in a bubble of competitors.

You want to focus on spending more time in communities that are made up of your ideal audience than with your peers but you want to also participate in peer communities so that you can become known as a community expert.

Finally, when you join either type of group you want to realize that when you first join, you are the new person and you are unknown. No one is going to trust you immediately – whether they are meeting you in person or online. Take the time to get to know others before offering your services in any manner, and get to know the culture of the group. Let your business card or your signature line do the selling for you. Make participation your goal and more clients will be the result.


Whether your business is online of off, you can really benefit from community involvement. Consider which type is best for your business, and weight out the pros and cons before jumping into any type of strategy.

Now it’s your turn. How do you get involved in communities?

Easy Ways to Write Great Online Content

image by digitalart on freedigitalphotos.netAs you already know, people read differently online than they do offline. We’ve already talked about how they scan more than they actually read, and how to make your content scannable. You want your content to be easy to read, but you also want it to be great. Well, great in the realm of online content. Here’s how to do that.

Have a clear headline. Yes, you want that catchy, attention grabbing headline. But you also want one that’s easy to understand. It should tell readers exactly what you’re going to be telling/teaching/enlightening/etc. them about. If they can’t tell what your content is about from your headline, chances are they will move on.

K.I.S.S! Yup. Keep it simple stupid. Stop trying to overcomplicate your content. Make it easy to understand. Get to the point and tell your reader what’s in for them. Being descriptive and fun is good, but cut it down so it doesn’t detract from your true message.

Don’t repeat the same info. Readers shouldn’t read the same info over and over again on your site, even if it’s worded differently each time. Say exactly what you mean, and talk about different ideas throughout your content.

Make it look good. Good images make a big difference. Scratch that, great images make a big difference. Adding in quality, content-boosting images will help make your words appealing and make people want to read on. You can also switch it up by publishing blog posts with no words at all. Infographics are a great way to convey useful information in an entertaining way.

Proofread. Then proofread again. Going back over your content is one of the more boring parts of writing online content. At least it is for me. But it’s a must. There are little errors that are so easy to miss, even the first time you reread your content. If you absolutely hate proofreading, hire a freelancer to do it for you. Really, it’s super freeing to outsource the menial tasks that you hate to do.


When writing anything online, you need to make sure your words are effective. Online readers don’t mess around. They want their information quick, concise and easy to understand. Use these tips to easily make your content great.

Over to you. Do you write your own content? How do you make sure that online readers love it?

When and How to Identify Your Next Product

identify new product, new market Once you’ve reached a certain point of success in your business, you’ll more or less max out the amount of profit you can make from your current product line. In order to continue to grow, you need to create new products or explore new markets.

What’s the process for doing this?

Start by Extending Your Current Product Line

If you’re already successful in marketing to one market, the first place to look to expand your profits is through adding more products to your current product line.

Research has shown that it’s between two and seven times easier to sell an existing customer than to acquire a new customer. Take the low hanging fruit first, before going for the more difficult prizes.

So where can you look for new product ideas in your current market?

Begin by asking what other problems your customers have that your current product doesn’t solve. For example, say you sell a workout DVD set. Your customers are building more muscles, but they don’t have their nutritional health in line yet.

So you might decide to come out with a product that addresses the dietary side of things.

Alternatively, you can just ask your customers. Create a survey online and ask what kind of products they’d like you to offer.

Exploring Brand New Markets

Sometimes you’ll need to explore brand new markets. This is important if your current market is dying, or if you’ve capped out the amount of profits you can make in your current market.

How do you decide what markets to explore?

Start by taking a look at your competitors. Where do they tend to expand into? If others are making it work, chances are you can too.

What other kinds of businesses or products have natural synergy with your company? For example, if you sell energy efficient lightbulbs, you might want to also look into selling solar lights.

Test Small

If you’re exploring a brand new market, don’t just jump in with both feet and invest a large amount of money.

Instead, test small. Start with an inexpensive to manufacture product, or start with a “dry run.” A dry run is where you buy advertising for a product you don’t quite have yet and take pre-orders, or just count how many people clicked the “order” button.

Test small. Only invest heavily in a market if it’s proven its merits.


Finding a new product should be a business process. You should regularly be asking yourself: What else can we offer? The more products you offer, the more opportunity you give your customers to spend money with you.

Why You Should Create Your Own LinkedIn Group

join-our-linkedin-group-golf-marketingIn the last post we talked about how to use LinkedIn to market your business. If you’re not using it now, check out the post and get on it ASAP. It is the premier social site for business professionals on the Web.

So here’s another LinkedIn tip: LinkedIn Groups.

What are LinkedIn Groups?

These groups are like small gatherings of professionals with similar business niches or interests. The entire site is available to you, but concentrated groups help you to target those professionals with whom you need to network.

Groups help you do many things:

* Discover other professionals to meet quickly

* Actively participate in discussions relevant to your interests and needs

* Zero in on the most influential people on LinkedIn within your professional sphere

* Know which profiles to view and which people to “follow” in discussions

* Begin your own discussions to help establish yourself as a leader in your field

These are also excellent reasons to begin your own LinkedIn Group. Before you do, though, get a feel for the process by joining a group or two. You can search for relevant groups using different parameters.

Once you find one that you like, introduce yourself. Do this by posting a new discussion question and then leaving a comment. Let people get to know you.

LinkedIn Groups can also increase your visibility and popularity on the site. While you are leading discussions, don’t forget to leave meaningful comments on other discussion topics. It will look pretty suspicious if you only post questions and never join in the discussions of others.

Build up a presence and a following. When you are ready, create your own group. If you work for a large company, creating a group for your co-workers gives them a place to connect with others inside the company. Post about new job openings; get advice on job advancement and the like.

Ask your new business contacts to join your group. Don’t forget business contacts on other social sites like Facebook and Twitter. Invite LinkedIn members with similar interests as a way of connecting with new faces.


Why should you create a LinkedIn group? You can increase your visibility, ranking, popularity, network and credibility in the business world.

How to Use LinkedIn for Business

imagesLinkedIn is the social network for business professionals. Out of all the platforms, LinkedIn is the one where you can easily connect with others in your industry, find new employees and grow your business network and customer base. If you’re not exactly sure how to use LinkedIn to market your business, read on.

Getting Started

If you don’t already have a LinkedIn profile, the first step is to set one up. And make it a good one. Start a company page that highlights your best assets. This page will be used to market your business and to connect with other LinkedIn members.

Marketing Tactics

When it comes to LinkedIn, there are basically two marketing tactics: indirect and direct

Indirectly marketing your business happens by completely filling out your profile, making connections and getting the attention of potential customers. This approach works because it allows you to naturally get exposure from those who are searching a business like yours and it allows you to make connections with those who are truly interested in your products or services.

On the other hand, direct marketing is much more aggressive and allows you to really take advantage of the other services LinkedIn has. Direct marketing could be posting status updates promoting your business, joining and participating in Groups related to your industry, sending out direct messages to those in your industry or publishing posts that are shared with other LinkedIn users.

The method you choose will depend on your business, your marketing goals and even your personality. You may also want to do a combination of both for the best results.


LinkedIn is a social network for business professionals. It offers a platform to interact with both businesses and customers. Start using it by setting up a thorough company profile. Then explore what LinkedIn has to offer and decide just how you want to use it for your business.


Do you use LinkedIn for your business? Leave a comment and share what you like (or don’t like) about it.